Academic Graduate Journal

WELL BEING PROMOTION AND SOCIAL NETWORK ADMINISTRATION FOR REDUCING ALCOHOL AND SMOKING CESSATION ACCORDING TO BUDDHIST INTEGRATION OF MONKS IN SAMUTSONGKHAM PROVINCE

Prasert Thilao — 2025-09-25

Objectives of this research article were: 1. To study the current state of well-being and social networks among monks in Samut Songkhram Province; 2. To develop activities to reduce alcohol and cigarette use and social networks for ceasing alcohol and cigarette use according to Buddhist integration, and 3. To present a plan for enhancing well-being and manage social networks for alcohol and cigarette use reduction according to Buddhist integration among monks in Samut Songkhram Province. This qualitative research utilized a field survey, semi-structured interviews, and non-participant observation. The participants were divided into three groups: 1. senior monks, clergy, and representatives of Buddhist organizations; 2. public guides who came to make merit on Dhammasavana Day; and 3. network partners and public representatives.

The results of the research revealed that: 1. The current state of well-being at Wat Intharam, Amphawa District, Samut Songkhram Province was a model within the monastery that was a mental rehabilitation center that used herbs in conjunction with meditation to treat drug addicts. 2. Develop activities to reduce alcohol and cigarettes through social networks with monks participating in decision-making together with government agencies and the community. 3. Strengthening well-being and managing social networks to reduce alcohol and cigarettes in an integrated Buddhist way in 4 dimensions. 1. Physical dimension: There was a campaign to provide knowledge about health care to monks in monasteries and the community in various activities organized by the monasteries and government agencies. 2. Mental dimension: There was a transfer of knowledge about Buddhist teachings for use in daily life. 3. Social dimension: Community care by promoting well-being to reduce alcohol and cigarettes in the community and society through community health promotion activities. 4. Intellectual dimension: The temple has organized activities to promote health together with the community to change behavior with wisdom.

ADMINISTRATORS’ ADMINISTRATIVE COMPETENCY DEVELOPMENT OF MAHACHULALONGKORNRAJAVIDYALAYA UNIVERSITY

Phramaha Pharadon Bhurissaro (Suwannarat), — 2025-09-25

Objectives of this research paper were to study: 1. The level of management competence 2. The relationship between Bala Dhamma 4 and administrative competence 3. The development of administrative capacity of Maha Chulalongkorn University administrators by integrating Bala Dhamma 4, conducted by the mixed research methods. The quantitative research, data were collected with questionnaires and in-depth interviewing 10 key informants. Data were analyzed by content analysis to accompany the context and presented as an essay with a frequency distribution table. The sample group was 196 people from Maha Chulalongkornrajavidhayalaya University. The data were analyzed by finding the frequency, percentage, mean, standard deviation, and analyzing the relationship between Bala Dhamma 4 and the administrative performance of the management of Maha Chulalongkorn University using the Pearson correlation coefficient method.

The results showed that: 1. The level of administrative performance of the administrators of Maha Chulalongkorn University, overall, was at very high overall ( = 4.38 S.D.= 0.49). The level of administrative competence of Maha Chulalongkornrajavidhayalaya University administrators was generally very high ( = 4.36 S.D.= 0.33). 2. Relationship between Bala Dhamma 4 and Administrative Performance of Mahachulalongkornrajavidhayalaya University Administrators Physical Education 4 and Administrative Performance of Maha Chulalongkorn University Administrators had low level of positive correlation (R = .237**) 3. Developing the administrative capacity of Mahachulalongkornrajavidhayalaya University administrators by integrating with Bala Dhamma 4, focusing on improving communication to reduce errors and conflicts. Enhance teamwork skills Develop strategic thinking with an emphasis on situational analysis. Build an understanding of globalization and enhance self-management skills such as time management, emotional control, and appropriate adaptation to situations.

BUDDHIST METHOD FOR PROMOTING CULTURAL TOURISM OF SURAT THANI LOCAL ADMINISTARTIVE ORGANIZATIONS

Phramaha Dilokrassme Thitacaro (Vutiya) — 2025-09-25

The objectives of this research article were as follows: 1. To study of cultural tourism management of local administrative organizations in Surat Thani Province 2. To study factors affecting the management of cultural tourism attractions by local administrative organizations in Surat Thani Province and 3. To present Buddhist methods for promoting the management of cultural tourism attractions in local administrative organizations in Surat Thani Province by applying the principles of Sappāya 4. The research model used mixed methods: The qualitative research data were collected by interviewing 18 key informants and analyzed by descriptive interpretation. The quantitative research by distributing questionnaires to 399 local people. Statistics used were percentage, mean, standard deviation, and stepwise multiple regression analysis.

Findings were as follows: 1. The cultural tourism management of local administrative organizations in Surat Thani Province, overall, was at high level. Each aspect was found to be at high levels, namely, the aspect of attraction and tourist receiving readiness. 2. Factors affecting the management of cultural tourism were found that: 1) factors affecting the management of cultural tourism in 4 aspects were at statistically significant level at 0.01 in the following orders: operational planning and rules and regulations, problem solving evaluation, tourism activities consideration and community management. 2) Sappāya 4 affected cultural tourism management by statistically significant level at 0.01in the following orders: Avasasappāya; appropriate places, Pukkhalasappāya; Appropriate personnel, Ahara sappāya, appropriate food and Dhammasappāya; appropriate conversation. 3. The cultural tourism management by applying Sappāya 4 was found that the tourist attractions were clean, convenient, safe, accessible by all groups, hygienic food, cultural knowledge dissemination and implanting appreciation of local identity values.

BUDDHADHAMMA INTEGRATION FOR PROMOTING MANAGEMENT INNOVATION OF THAI AIRWAYS INTERNATIONAL PUBLIC COMPANY LIMITED

Kanokkorn Areerak — 2025-09-25

The objectives of this research paper are 1. to study management innovation, 2. to study the factors that affect management innovation, and 3. to present the integration of Buddhist principles to promote management innovation in the company. Thai Airways Public Company Limited Conduct a mixed-method research methodology. Collect data with a sample group of the company's personnel. Thai Airways Public Company Limited interviewed 18 important informants or people and 9 specific group discussions the research tools are questionnaires and interviews. Use both descriptive and inferential data analysis.

The research results were found that 1. By overall, management innovation was at a high level (=4.19, S.D.= 0.61), ranked as follows: culture to focus on innovation, knowledge to innovation, leading the organization to sustainable innovation management, innovation to focus on customers and markets, and innovation strategy. 2. Factors affecting management innovation were found that. 1. Internal management of the organization, including command and control, planning, organization, and control, affected management innovation at a statistically significant level of 0.01. 2. Iddhipada 4, four bases of influence, namely Chanda, diligence, Viriya, hard work, desire, passion for work, Citta, mind, attention to the work being done, Vimamsa, investigation, and working with wisdom, had a statistically significant effect on the management innovation of Thai Airways International Public Company Limited at a statistically significant level of 0.01. 3. Integration of Buddhist principles for promoting management innovation of Thai Airways International Public Company Limited was found that Buddhist principles, namely Iddhipada 4, the four bases of influence, were integrated to promote management innovation. In addition, internal management was used as the basis for promoting management innovation of Thai Airways International Public Company Limited, namely planning, organizing, commanding, coordinating, and controlling.

BUDDHADHAMMA GOVERNANCE FOR MANAGING INDUSTRIAL PLANTS OPERATION CONFLICT OF ANG THONG PROVINCIAL INDUSTRIAL OFFICE

Thanaphat Buaphanas — 2025-09-25

The objectives of this research paper are 1. to study conflict management, 2. to study the factors that affect conflict management. 3. Presenting Buddhist Governance for Conflict Management on the Operation of Industrial Factories of the Ang Thong Provincial Industrial Office Conduct research in an integrated manner by quantitative research. Data were collected from a sample of 387 people, using a questionnaire with a confidence value of 0.891, analyzed with descriptive statistics, procedural multiplier regression analysis, and qualitative research based on in-depth interviews with 18 key informants or people, divided into 5 groups. 10 photos or people to confirm the results of the study.

The research findings revealed that: 1. Conflict management concerning industrial factory operations at the Ang Thong Provincial Industry Office was, by overall, at a moderate level (=3.24, S.D.=0.91) . This included aspects of collaboration, competition, avoidance, compromise, and accommodation. 2. Factors influencing conflict management related to industrial factory operations at the Ang Thong Provincial Industry Office showed that five aspects of environmental governance (rule of law, social responsibility, sustainability, fairness, and public participation in problem-solving) had a statistically significant impact at the 0.01 level. Furthermore, the six principles of Saraniya Dhamma (kindness in thought, equal observance of precepts, equal views, kindness in action, good conduct, and kindness in speech) also significantly impacted conflict management across all six aspects at the 0.01 statistical significance level. 3. Buddhist governance for conflict management concerning industrial factory operations at the Ang Thong Provincial Industry Office was found that environmental governance integrated with the six principles of Saraniya Dhamma influenced conflict management in the following ways: public access to information, public participation in problem-solving, transparency, social responsibility, rule of law, fairness, and sustainability.

BUDDHADHAMMA APPLICATION FOR MANAGEMENT USING DIGITAL TECHNOLOGY OF MUNICIPALITIES IN CHIANG MAI PROVINCE

Chanathip Promwan — 2025-09-25

This research article had the following objectives: 1. To study the management using digital technology of municipalities in Chiang Mai Province. 2. To study the factors affecting the management using digital technology of municipalities in Chiang Mai Province. 3. To present the application of Buddhist principles for the management using digital technology of municipalities in Chiang Mai Province. The research was conducted using mixed methods. The quantitative research collected data from a sample group of 220 people using a questionnaire with an overall reliability value of 0.929. The qualitative research was conducted through in-depth interviews with 18 key informants. Then, the synthesized data from the research results were brought into a focus group discussion with 10 participants to confirm the study results.

The research findings revealed that: 1. The management using digital technology of municipalities in Chiang Mai Province, overall, was at a high level ( =3.56, S.D.=0.58) as follows: developing convenient and accessible services, enhancing digital transformation in the public sector, promoting public participation and disclosure of government data, and creating added value and convenience for the public sector. 2. The factors affecting the management using digital technology of municipalities in Chiang Mai Province found that: 1. Management, including organizing, commanding, coordinating, and planning, was statistically significant at the 0.01 level. And 2. The Four Iddhipada, namely investigation Vimamsa, Viriya, Citta, and Chanda, were at statistically significant levels of the 0.01 and 0.05. 3. The application of Buddhist principles for the management using digital technology of municipalities in Chiang Mai Province was found in four aspects: enhancing digital transformation in the public sector, developing convenient and accessible services, creating added value and convenience for the public sector, and promoting public participation and disclosure of government data.

THE DEVELOPMENT OF TEMPLE MANAGEMENT TO PROMOTE BUDDHIST TOURISM IN THE BANGKOK METROPOLITAN AREA

Montanan Oupathum — 2025-09-25

This research article aimed to: 1. Explore Buddhist tourism in the Bangkok Metropolitan Area. 2. Examine the factors affecting Buddhist tourism in the Bangkok Metropolitan Area. 3. Propose the development strategies for monastery management to enhance Buddhist tourism in the Bangkok Metropolitan Area. The research employed a mixed method, consisting of: Quantitative research: Data were collected from 385 samples using a questionnaire with a reliability coefficient of 0.921. Qualitative research, In-depth interviews were conducted with 18 key informants. The findings were then synthesized and used in a focus group discussion with 10 monks or individuals to validate the results.

The research findings revealed that: 1. The overall monastery management for promoting Buddhist tourism in the Bangkok Metropolitan Area was at a high level (=3.97), The management aspects were ranked as follows: evaluation, administration, planning, and inspection. 2. Factors affecting monastery management for promoting Buddhist tourism in the Bangkok Metropolitan Area included the four management aspects inspection, planning, administration, and evaluation. All were statistically significant at the 0.01 level. Additionally, the Four Iddhipada: Chanda, Viriya, Citta, and Vimamsa, significantly influenced Buddhist tourism in the Bangkok Metropolitan Area at the 0.01 statistical significance level. 3. The development of monastery management for promoting Buddhist tourism should integrate Buddhist principles, especially the Four Iddhipada: Chanda, Viriya, Citta, and Vimamsa, to enhance monastery management for Buddhist tourism in the following areas: coordination, participation, facilities, personnel, activities, monastery tourism programming, and public relations.

DEVELOPMENT OF MANAGEMENT AND CONSERVATION OF ETHNIC ARTS AND CULTURE OF MONASTERIES IN RATCHABURI PROVINCE

Phra Teerawat Muttachitto (Udomsin) — 2025-09-25

The objectives of this research article were: 1.To study the general conditions and obstacles in the conservation of ethnic group arts and cultures at monasteries in Ratchaburi Province 2.To study the management processes of conserving ethnic group arts and cultures at monasteries in Ratchaburi Province 3.To propose a development model for managing the conservation of ethnic group arts and cultures at monasteries in Ratchaburi Province This qualitative research was conducted by in-depth interviewing 25 key informants, followed by focused group discussions with 9 participants who were experts. Descriptive content analysis was used to summarize the findings in a descriptive form.

The results of the research were found that 1. General situation of the conservation of Ethnic Art and Culture in monasteries of Ratchaburi Province was found that: Strengths; It lay in the strong community cohesion and the public’s faith in the monasteries, which allowed traditions and cultural heritage to be continuously passed down. Weaknesses; including the lack of expert personnel and limited resources to organize conservation activities. Opportunities; including establishing collaborative networks with government and private agencies, as well as utilizing modern technology and media to promote culture. On the other hand, Obstacles; consisting of the influence of modern culture, which may diminish traditional practices and local wisdom, as well as budgetary and policy limitations. 2. Management Process of Conserving Ethnic Art and Culture in Monasteries of Ratchaburi Province; although the conservation of ethnic art and culture in Ratchaburi monasteries benefited from strong community cohesion and public faith, weaknesses still exist. 3. Management Analysis Using the Bala Four principles and 4M’s approach; the management of ethnic art and culture conservation in Ratchaburi monasteries was analyzed using Bala Four Principles and the 4M’s framework in three areas: management, participation, and network creation. It was found that management was effective in planning and human resource allocation, community participation strengthened the continuity of traditions, and the establishment of collaborative networks provides opportunities for knowledge exchange.

DEVELOPMENT OF RELIGIOUS SUCCESSOR MANAGEMENT OF SANGHA IN BANGKOK METROPOLIS

Phramaha Manoon Parinyadho (Phomjinda) — 2025-09-25

The objectives of this research article were: 1. To study the current conditions problems, and obstacles in the management of heirs of Buddhism of the Sangha in Bangkok 2. To examine the components for developing effective management of the heirs of Buddhism of the Bangkok Sangha and 3. To investigate the processes for developing effective management of the heirs of Buddhism of the Bangkok Sangha. This is a qualitative study, collecting data from 25 key informants and 9 participants in focus group discussions selected through purposive sampling. The data were analyzed using descriptive interpretation.

The results of the research were found: 1. Current conditions, problems, and obstacles: The Bangkok Sangha had a strong organizational structure with numerous monasteries and educational centers, sufficient resources and supportive capacity. It was also able to utilize modern technology in disseminating Buddhism. However, six major problems were identified: the declining number of religious successors, educational challenges, insufficient budget, issues in quality and behavior of some religious successors, limited reach of dissemination and internal administrative constraints. 2.Components of effective management development; effective development of religious successors emphasized three main aspects; 1.Education integrating Buddhist knowledge with modern sciences, 2.Training cultivating morality, ethics, and leadership and 3).Development strengthening faith, life skills and the use of technology for Dhamma dissemination 3.Processes of effective management development. Four processes were identified, 1. Building religious successors with stability in Buddhism 2. Enhancing management processes to be more effective 3. Establishing religious successors organizations as learning models and 4. Ensuring readiness and capacity in resource development to achieve this. The Bangkok Sangha should establish a clear Master Plan implement monitoring and evaluation systems.

UNIVERSITY MANAGEMENT IN THE AI ERA: CHALLENGES AND ADAPTATION

Phramaha Pharadon Bhurissaro (Suwannarat) — 2025-09-25

The rapid advancement of Artificial Intelligence (AI) technology has led universities to face significant changes in managing all dimensions. This article aimed to present the challenges in university management and adaptation approaches in the AI era by analyzing the impacts and changes occurring in various aspects, including education management, administration, and personnel development. The study found that universities face significant challenges in adjusting curricula and teaching methods to meet labor market demands, developing technological infrastructure, managing resources, and developing personnel with essential skills in the digital era. Key adaptation approaches included restructuring organizations for flexibility, implementing AI to enhance operational efficiency, developing data management systems, modernizing curricula, creating blended learning experiences, and establishing cooperation with various sectors. Success in adaptation required clear vision from administrators, participation from all sectors, systematic planning and implementation, as well as continuous monitoring and evaluation. Universities that can effectively adapt and cope with these challenges will be able to maintain their academic leadership and create sustainable value for society in the AI era.

AGILE PUBLIC ADMINISTRATION: HOW TO ADAPT TO RAPID CHANGES ?

Bongkot Borwornrerk — 2025-09-25

Rapid changes in technology, society, and the economy have significantly impacted public administration worldwide, compelling government agencies to respond more swiftly and effectively to citizens’ needs. Agile Public Administration has been proposed as a key approach to restructuring organizational processes and workflows to be more flexible, compact, and value driven. This article aimed to explore the core elements and practical implementations of Agile in the public sector, with emphasis on organizational structures, cross-functional teams, fail-fast cultures, and the adaptation of legal frameworks and performance indicators. The findings suggested that leadership support, inter-agency collaboration, and ongoing technological innovation were critical factors in fostering a sustainable Agile transition in government. By incorporating these elements, public agencies can better deliver timely and high-quality services, ultimately enhancing public value.

GUIDELINES FOR DEVELOPMENT OF MORALITY AND TRANSPARENCY OF LOCAL ADMINISTRATIVE ORGANIZATIONS IN THE FORM OF MUNICIPALITIES

Tanaphat Buaphanat — 2025-09-25

The structure of local administrative organizations in Thailand has undergone continuous development, particularly at the municipal level, which is the administrative unit most closely connected to the people. Municipal administration must be grounded in the principles of transparency and integrity to promote fairness and foster public trust in the bureaucratic system. Transparency has thus become a central principle of public sector operations, requiring the disclosure of accurate information and the establishment of effective internal and citizen-based monitoring mechanisms. Local administrative organizations must also respond to increasing societal expectations for efficient, transparent, and accountable budget management. This article aimed to study and analyzed strategies for promoting morality and transparency in local administrative organizations in the form of municipalities, focusing on five key areas: 1. public information disclosure by government organizations, 2. internal and external audit processes, 3. anti-corruption prevention measures within municipalities, 4. anti-corruption practices in foreign municipalities. Findings from the study revealed that: 1. The disclosure of public sector information, based on the principle “openness is the rule, secrecy is the exception,” plays a crucial role in promoting transparency within municipalities, but its effectiveness depends on the integrity of administrators and the enforcement of internal regulations; 2. Audit mechanisms both internal and external help institutionalize transparency, particularly through citizen participation in monitoring and oversight; 3. Anti-corruption prevention measures must integrate both ethical awareness and operational controls, including the use of digital technology and effective grievance channels; and 4. International municipal anti-corruption measures, which emphasize law enforcement, independent oversight bodies, and civil society engagement.

GUIDELINES FOR PUBLIC SECTOR MANAGEMENT FOR SUSTAINABLE DEVELOPMENT

Klanchisa Chareankittinan — 2025-09-25

This article aimed to explore modern approaches to public administration that respond effectively to the rapid changes of the digital era and promote sustainable development. It emphasizes the integration of three major concepts: New Public Management (NPM), Digital Governance, and Good Governance. The study presented strategies that incorporated advanced technologies such as Artificial Intelligence (AI), Big Data, and Blockchain to improve efficiency, transparency, and citizen participation. It also highlights the role of Smart Cities and E-Government systems in simplifying bureaucratic processes and enhancing service delivery. Moreover, the article addressed critical challenges such as the digital divide, cybersecurity threats, and the adaptability of civil servants. The findings suggested that public administration must balance technological advancement with governance principles to develop effective policies and lead the nation toward long-term security, prosperity, and sustainability.

NINE KEYS: LOCAL PUBLIC POLICY EXCELLENCE TO THE WORLD ARENA

Thiraphan Chatphon — 2025-09-25

This article aimed to study and explored the success of Hua Hin City in developing public policy to become a liveable and sustainable world-class city, from the stage of public policy generation, policy implementation and the success of policy implementation through the nine key principles of the Institute of Palangchit, Dharma Jakkaval, which is a conceptual framework for human and social development. The public policy of Hua Hin City to become a livable city and an environmentally sustainable city is committed to transform Hua Hin City into a city of happiness, a city of learning as a model for the country, which, in addition to national success, has stepped into the international level by moving towards a low-carbon city and participated in the world stage Conference of States Parties to the United Nations Convention on Climate Change 28 (Cop 28) in Dubai, United Arab Emirates. From commitment and having a clear vision to set the direction to achieve based on comprehensive information in a systematic manner, policy implementation in 8 areas including participation of community and stakeholders in shaping the direction of the city. Hua Hin has received many awards and accolades, both domestically and internationally, which reflect the effectiveness of management, focusing on solving public problems for the benefit of the people, planning urban strategies to achieve desired change goals, focusing on urban development for people of all age groups in society, the city has a good environment, economic growth, public utility systems are of comprehensive quality. There is development that is in line with the identity, diversity and potential of the city, based on the participation of all sectors in society, using the evaluation tool for sustainable urban environment which is compatible with the Sustainable Development Goals of the United Nations Sustainable Development Goals: SDGs.

MODERN PUBLIC ADMINISTRATION AND MANAGEMENT IN THE DIGITAL AGE

Phrapramot Buddhadhammo (Saelee) — 2025-09-25

This academic article is a study of “Modern Public Administration and Management in the Digital Age”. Currently, the transition to the digital age has made public administration adapt to the current state of technology to provide fast and efficient public services. The use of digital technology in public administration, such as big data, artificial intelligence, and blockchain, helps the public sector plan and manage resources effectively. However, there are also challenges, such as data security and personnel skills development. Digital administration requires rapid adaptation and the use of digital technology to increase efficiency in public services. Modern public administration must therefore develop policies and processes that are consistent with digital transformation. In addition to increasing work efficiency, it also creates transparency and tangible public participation in public administration. In the future, public administration will continue to rely on cooperation between the public and private sectors, as well as effective planning to create confidence and transparency in the administration system that sustainably responds to the needs of society.