Community-based Tourism Research Journal

Assessing Cultural Capital Potential for Enhancing Cultural Heritage Tourism Development Based on the Creative Economy Concept: A Case Study of Krai Nai Community, Kong Krailat District, Sukhothai Province

Theewara Saengin — 2025-07-15

This research aimed to study the cultural heritage and assess the potential for cultural heritage tourism based on the creative economy concept in Krai Nai Community, Kong Krailat District, Sukhothai Province, using a qualitative research methodology. The findings revealed that Krai Nai Community possesses rich cultural heritage resources, including religious and spiritual rituals, traditional folk songs accompanied by local performing arts, and handwoven fabrics with distinctive patterns that reflect the community’s identity, which are sold as four-star OTOP products. The community is also home to temples that serve as historically significant cultural landmarks. The overall potential of the community for cultural heritage tourism was assessed at a moderate level. When considered by aspect, the tourism resource potential was rated the highest, followed by moderate levels in accessibility and public facilities, while accommodation and community-based tourism activities were rated at a low level. Accordingly, in developing the community as a cultural heritage tourism destination in line with the creative economy concept, it is essential to enhance community participation in the management of tourism sites. This can be achieved through the creation of collaborative networks involving the community, government agencies, and the private sector.

Tourist Demand for Community-Based Tourism among the Tai Dam Ethnicity in Ban Na Pa Nat, Khao Kaeo Sub-district, Chiang Khan District, Loei Province

Pattaraporn Keawpach — 2025-07-15

The research aimed to study the needs of tourists towards community-based tourism by the Tai Dam ethnicity in Ban Na Pa Nat, Chiang Khan District, Loei Province, classified by the components of tourism that affect the needs of tourists towards by community-based tourism. Data was collected using a questionnaire from 400 Thai tourists who traveled to the Tai Dam community, Ban Na Pa Nat, Chiang Khan District, Loei Province. The statistics used in data analysis were frequency, percentage, mean, and standard deviation.

The research results found that most of the respondents were female, 63.25 percent, aged 20-30 years, 71.00 percent, single, 40.00 percent, students—university students, 57.25 percent—with bachelor's degrees, 31.25 percent, and monthly incomes of 10,000-20,000 baht, 41.25 percent. In terms of tourist needs according to the overall tourism components, it was found that the respondents wanted tourism activities the most (mean = 4.30, S.D. = 0.61), followed by attractions (mean = 4.30, S.D. = 0.60), accommodation (mean = 4.15, S.D. = 0.70), facilities (mean = 4.10, S.D. = 0.61), and access to tourist attractions (mean = 3.91, S.D. = 0.81), respectively.

Community Participation in Ecotourism in the Chiang Khan Walking Street Area, Chiang Khan District, Loei Province

Ittiphon Phonsa — 2025-07-15

The objective of this quantitative research was to assess the level of community participation in ecotourism in the Chiang Khan Walking Street area, located in Chiang Khan District, Loei Province. The research employed a questionnaire as the primary data collection tool, with a total of 404 respondents who were local residents living in the Chiang Khan Walking Street area, Chiang Khan District, Loei Province. The statistical methods used for data analysis included frequency, percentage, mean, and standard deviation.

The findings revealed that most respondents were male, aged between 20 and 30 years, married, held a bachelor's degree, worked in government or state enterprise sectors, had a monthly income between 15,001 and 20,000 baht, and had resided in the community for 21 – 30 years. Regarding community participation in ecotourism, the highest level of participation was found in practical involvement, with a mean score of 4.18 (high level). This was followed by benefit-sharing participation with a mean of 3.47 (high level), decision-making participation with a mean of 3.26 (moderate level), and evaluation participation with a mean of 3.04 (moderate level).

Travel Route Planning for Agricultural Learning Based Activities Case Study: Than Tham Organic Farm, Loei Province

Arisa Phomsopha — 2025-07-15

This research aims to study the development of effective activity-based learning pathways for agritourism that respond to tourists' needs, with the objective of designing activity-based learning pathways for agritourism at Than Tham Farm in Loei Province. The research methodology employed in this study was Participatory Action Research (PAR). The sample group was selected through purposive sampling, consisting of 40 tourists who had previously participated in activities and 1 farm operator. Data collection instruments included structured interview forms and pre- and post-activity improvement questionnaires. The trial period for the new pathway was 3 months.

The research findings revealed that the original activity planning had limitations in terms of activity appropriateness for target groups, unclear cost estimates, and inefficient time allocation. The results of the new pathway trial showed that tourists had greater ability to select activities that matched their interests, with an average duration of 5 hours and an average budget of 6,400 baht per group. The most popular activities included the "Khok Nong Na" system, Thai dessert making, and experiential learning activities based on the Sufficiency Economy Philosophy. However, the limitations of this study include the relatively small sample size and the study being conducted only at Than Tham Farm.