JANSURI, P.; ARTHARN , D. The role of mediator variables in the relationship between service quality, brand identification and brand loyalty of boutique hotels in Bangkok. Asian Social and Educational Innovation Journal, [S. l.], v. 1, n. 1, 2025. Disponível em: https://so18.tci-thaijo.org/index.php/CIM_Journal2/article/view/1329. Acesso em: 16 sep. 2026.