UBONKARN, P.; UBONKARN, P.; AUSSAWARIYATHIPAT, S. Designing customer relationship management strategies across the customer journey for wellness retreat businesses . Asian Social and Educational Innovation Journal, [S. l.], v. 1, n. 2, p. 39–46, 2025. Disponível em: https://so18.tci-thaijo.org/index.php/CIM_Journal2/article/view/1787. Acesso em: 16 sep. 2026.