Chummee, Pattarapon, and Preecha Khammadee. “An investigation of metaverse adoption for SMEs in Bangkok through the Technology-Organization Environment (TOE) framework”. Asian Social and Educational Innovation Journal 1, no. 2 (December 25, 2025): 20–38. accessed September 10, 2026. https://so18.tci-thaijo.org/index.php/CIM_Journal2/article/view/1746.