Asian Social and Educational Innovation Journal

- Transformational leadership, organizational justice, job Satisfaction, and faculty work engagement in higher education

2025-08-09T09:45:06+07:00

This study investigates how transformational leadership and organizational justice directly and indirectly shape faculty work engagement in universities in Liaoning Province, China, with job satisfaction as a mediating factor. Using quantitative research and structured questionnaires, the study measures job satisfaction, work engagement, transformational leadership, and organizational justice among faculty. Descriptive statistics and correlational analysis reveal that both transformational leadership and organizational justice significantly enhance job satisfaction, which in turn strongly drives faculty engagement. Leaders who promote fair, supportive environments foster better relationships and organizational effectiveness. The central argument is that strengthening job satisfaction through fair and transformational leadership is crucial for sustainable faculty commitment and organizational success. These findings offer actionable insights for policy and strategy to boost employee well-being and engagement in higher education.

Evaluation of AI competency development training program for teaching and learning management in quality schools under the 1 district 1 quality school policy of the secondary educational service srea of-fice Samut Sakhon Samut Songkhram engagement in higher education

2025-08-09T09:52:37+07:00

This study examined the effectiveness of a professional development program aimed at enhancing teachers’ competencies in integrating artificial intelligence (AI) into teaching and learning within quality schools under the “One District, One Quality School” policy of the Secondary Educational Service Area Office Samut Sakhon–Samut Songkhram. The evaluation encompassed four dimensions—reaction, learning, behavior, and results—using a mixed-methods approach with 303 participating teachers. Data were collected through questionnaires, achievement tests, behavioral observation forms, and semi-structured interviews, and analyzed using descriptive statistics, paired t-tests, and qualitative content analysis. Results indicated that participants’ reactions to the program were overwhelmingly positive, with the strongest endorsement for its alignment with the policy. Knowledge acquisition improved significantly (p < .001), with mean scores increasing from 12.45 (62.25%) pre-training to 16.78 (83.90%) post-training. Behavioral engagement was consistently high, particularly in sustained participation throughout activities. In terms of workplace application, teachers reported adopting AI tools in lesson planning, which fostered greater student engagement and improved academic outcomes, although limitations related to infrastructure and time constraints persisted. Overall, the program demonstrated substantial effectiveness in advancing teachers’ knowledge, skills, and attitudes toward AI integration, contributing to measurable improvements in instructional quality and student learning.

An investigation of metaverse adoption for SMEs in Bangkok through the Technology-Organization Environment (TOE) framework

2025-12-12T12:59:34+07:00

The adoption of Metaverse technologies has gained increasing attention as digital platforms become more prevalent in business and social interaction. This study investigates the determinants of Metaverse adoption intention among small and medium-sized enterprises (SMEs) in Bangkok, focusing on technological, organizational, and environmental factors. Data were collected from 240 SME participants using purposive sampling through structured questionnaires. Confirmatory Factor Analysis (CFA) verified the reliability and validity of the measurement model, while Structural Equation Modeling (SEM) examined the relationships among latent constructs. Results indicate that technological factors, including system readiness, security, and visual appeal, exert the strongest positive influence on adoption intention. Organizational factors, such as reduced anxiety, collective awareness, and word-of-mouth, also significantly affect adoption, highlighting the importance of social and organizational support within SMEs. Environmental factors, including technology investments, social influence, and vendor support, further positively impact adoption intention, emphasizing the role of external facilitation. The full SEM model demonstrated good fit, with χ²/df = 2.25, CFI = 0.94, TLI = 0.93, RMSEA = 0.059, and SRMR = 0.048, confirming that the proposed model adequately represents the relationships among constructs. This study contributes empirical evidence on multidimensional determinants of Metaverse adoption within SMEs, supporting the Technology–Organization–Environment (TOE) framework. Practically, the findings provide guidance for SME managers and platform developers to enhance technological readiness, foster organizational support, and strengthen environmental facilitation to encourage adoption. Future research may explore moderating and mediating variables, cross-cultural comparisons, and longitudinal adoption patterns to gain deeper insights into engagement with immersive digital platforms.

Designing customer relationship management strategies across the customer journey for wellness retreat businesses

2025-12-13T10:07:23+07:00

This article aims to synthesize and propose Customer Relationship Management (CRM) strategies for the Wellness Retreat business in the digital era, focusing on evolving consumer behaviors that seek holistic wellness experiences and sustainable tourism. The content applies the Customer Journey Mapping (CJM) framework integrated with the 5A’s marketing model (Aware, Appeal, Ask, Act, Advocate) to analyze service touchpoints and opportunities for creating emotional value. The study suggests that the success of wellness retreats depends on the integration of green innovation and slow tourism principles with digital enablers, enabling services to evolve into “transformative experiences.” Consequently, this article proposes the PATH Strategic Model (Personalization, Authentic & Green, Touchpoints, High-Value Retention) as a guideline for entrepreneurs. This model emphasizes designing personalized services, creating seamless experiences, and transforming customers into lifelong health partners and brand advocates, which serves as a fundamental basis for sustainable competitive advantage in the health tourism industry.

Modern marketing approaches in the elderly healthcare business: integrating technology and consumer behavior towards sustainability

2025-10-31T00:08:42+07:00

The current landscape of elderly healthcare businesses is characterized by rapid change and intense competition. These businesses must evolve across multiple dimensions, including technology, consumer behavior, and market competition. The core principle for achieving sustainable future growth lies in adapting through modern marketing strategies, deploying appropriate technology, and creating superior user experiences. Essential to this endeavor is a deep understanding of consumer behavior, which exhibits specific demands relating to health, finance, social interaction, and information access. Furthermore, achieving long-term sustainability depends on fostering customer loyalty, driving innovation, and cultivating a positive brand image. Collectively, these elements form the fundamental driving force for business expansion and for meeting the needs of an aging society in a sustained manner.