Inthanin Administration Journal

Empowering teamwork through transformational and transactional leadership: The perspective from the job demands-resources theory

Idsaratt Rinthaisong — 2025-04-08

Which leadership style can better harness the potential empower teamwork? In order to address this question, this research endeavored to investigate the mediating role of transactional leadership and transformational leadership in the relationship between teamwork and work engagement from the perspective of job demands-resources theory (JD-R theory). The study sample included 134 educational personnel. We employed the moderation analysis technique to examine the data. The study's findings indicated the relationship between teamwork and work engagement was positively moderated by both transformational and transactional leadership styles. This suggests that both types of leadership can empower teamwork to achieve better outcomes, but transformational leadership will be more effective. The results of this study demonstrated the relationship between leadership and the JD-R theory in terms of moderating the relationship between teamwork as a job resource and linking it to individual performance.

The Development of a Mobile Application for Tok Bidan Local Herbal Medicine Formulary Learning Hub, in Narathiwat Province

Ahmad Sama — 2025-04-08

This study aimed to 1) collect data on the learning resources of traditional herbal medicine recipes from Tok Bidan, based on input from local villagers in Narathiwat Province; 2) design and develop a mobile application; and 3) evaluate its effectiveness and user satisfaction. The research focused on preserving and disseminating local wisdom about traditional herbs. Researchers conducted an in-depth study of traditional herbal medicine recipes, analyzed user needs, and developed a mobile application with features such as a herbal database system, search functionality, and multidimensional displays incorporating text, images, and audio. The application also included security measures and user profile customization. The evaluation results of the application's performance and user satisfaction, in terms of user needs, scored an average of 4.39 (S.D. = 0.69), particularly for its comprehensive and useful herbal information. Its functionality scored 4.15 (SD = 0.72), reflecting quick processing and information display. Ease of use received a score of 4.16 (SD = 0.69), emphasizing the clarity of menus and the arrangement of functions. In terms of security, the highest average score was 4.30 (SD = 0.69), focusing on the login systems and the personal data protection. This research will play a significant role in preserving and promoting the traditional herbal knowledge of Tok Bidan. The findings contribute to the efforts of Thai traditional medicine and alternative medicine and can be further developed to promote health throughout the region.

Customer Satisfaction with the Development of Packaging for Khanom Khai Tao Than Mae Chamnian in Mueang District, Songkhla

Sirotinee Wongwan — 2025-04-08

The objectives of this research are 1) to develop packaging for Mae Jam Nian's charcoal-grilled egg cakes in Mueang District, Songkhla Province; 2) to study customer satisfaction with the packaging of Mae Jam Nian's charcoal-grilled egg cakes in Mueang District, Songkhla Province; and 3) to compare customer satisfaction with the packaging of Mae Jam Nian's charcoal-grilled egg cakes in Mueang District, Songkhla Province, based on demographic factors. The study employed a mixed-methods research study, involving qualitative research through in-depth interviews with entrepreneurs and packaging experts, and quantitative research through questionnaires administered to 400 individuals who have purchased the charcoal-grilled egg cakes in Mueang District, Songkhla Province. Convenient sampling was employed, and quantitative data were analyzed using statistical methods such as frequency, percentage, mean, standard deviation, and one-way analysis of variance (One-Way ANOVA).

The findings revealed that the new packaging, designed as a house-shaped box with a secure lid and clear labeling of the product name and brand, received high satisfaction from customers. Overall, customers expressed a high level of satisfaction with the new packaging, particularly regarding its design. Hypothesis testing indicated no significant differences in satisfaction levels with the new packaging across demographic groups.

The Use of TMS and MILK RUN Systems to Enhance Transportation Efficiency: A Case Study of a Transportation Service Provider at Suvarnabhumi Airport

panida pokasem — 2025-04-08

This research focuses on reducing transportation costs by improving the delivery system of a private logistics company located at Suvarnabhumi Airport, with the goal of minimizing overall transportation costs. The study is divided into main steps, including the examination of the company's basic information, problem analysis using the Fish Bone Diagram, and utilizing data from the Transport Control Record (TCR) documents to aid in problem analysis. Additionally, the presentation of the Transport Management Solution (TMS) system aims to enhance route and transportation management efficiency, improve vehicle utilization, and manage costs through the TMS system. This helps in planning optimal routes, reducing travel expenses and time by using technologies such as GPS systems and automated transport management systems.

The study found that the implementation of the Transport Management Solution (TMS) and the Milk Run system in route management significantly reduced transportation costs. Previously, the costs were 51,200 baht per month, but with the Milk Run system, the costs decreased to 47,020 baht per month. This indicates a reduction of 4,180 baht, or an 8.16% decrease. The use of the Milk Run system also significantly improves on-time delivery and reduces the problem of delayed shipments.

Digital Learning of Malay: Opportunities and Adaptability in the Digital Age

Sahidin Nitiphak — 2025-04-08

This research aims to study 1) the role of digital technology in Malay language teaching and learning, 2) opportunities and challenges in applying digital technology to Malay language instruction, and 3) propose adaptation guidelines for Malay language teaching in the digital era. This qualitative study utilized purposive sampling to select key informants from two distinct groups: 1) five Malay language teaching experts who possessed bachelor's degrees in Malay language, demonstrated a minimum of 7 years teaching experience, and had scholarly publications in Malay language of teaching, and 2) five Malay language teachers with digital technology expertise who had a minimum of 5 years teaching experience and had demonstrated accomplishments in digital technology implementation. A semi-structured interview was used for data collection, and statement analysis was employed for data analysis.

The findings revealed 1) The roles of digital technology in Malay language teaching are divided into two aspects: access to learning resources through digital platforms and language skill development through various digital tools, such as AI applications and social media. 2) Opportunities in applying digital technology include expanding the learner base, lowering barriers to learning, and developing digital skills for teachers and learners. Key challenges include maintaining language standards, developing teachers' digital skills, and establishing proper Malay language usage culture. 3) Adaptation guidelines comprise teacher development in both digital skills and professional networking, and elevating teaching methods through the integration of digital technology with language and cultural value preservation. The research findings can be used as guidelines for creating Malay language teaching that is in keeping with the digital context and benefit future educational development planning for Malay language education.

Factors Influencing the Decision to Purchase Products on Social Media Platforms among Generation Z Consumers in Narathiwat Province

Mathurose Tongintharach — 2025-04-08

This research aimed to 1) study demographic factors and purchasing behavior of Generation Z consumers in Narathiwat province and 2) examine marketing mix factors influencing purchasing decisions on social media platforms among Generation Z consumers in Narathiwat province. This quantitative research used systematic random sampling to collect data from 400 Generation Z consumers through questionnaires. Statistical analysis employed frequency, percentage, standard deviation, Pearson Correlation Coefficient, and Multiple Regression Statistics.

The findings revealed that most respondents were female undergraduate students or graduates with an income below 5,000 baht. They preferred shopping on TikTok, particularly for cosmetics and beauty products, typically making purchases during nighttime with spending under 500 baht per transaction. The regression analysis showed that the 4Es marketing mix factors significantly influenced consumer purchasing decisions at a high level (R² = 72.63%). Experience had the strongest influence (Beta = 0.403), followed by Evangelism (Beta = 0.235), Everywhere (Beta = 0.188), and Exchange (Beta = 0.103). These results indicate that consumers prioritize ease of product search, order tracking systems, and promotions. The study suggests that marketing strategies focusing on experience and accessibility are crucial factors in Generation Z purchasing decisions. Businesses should concentrate on developing user-friendly platforms, creating positive experiences, and implementing marketing strategies aligned with target audience behavior.