SIRIWISIT, J.; THANACHITCHAI, N. A Comparative Study of the Marketing Mix and Hotel Guests’ Decision-Making in Sung Noen District, Nakhon Ratchasima Province. International Accounting and Management Science Journal (IAMSJ), [S. l.], v. 1, n. 1, p. 36–46, 2026. Disponível em: https://so18.tci-thaijo.org/index.php/IAMSJ/article/view/2104. Acesso em: 2 oct. 2026.