BOONYORD, J.; THANACHITCHAI , N.; EABSIRIMETHI , S. Brand Value and Marketing Mix Factors Affecting Consumer Purchase Decisions at EVEANDBOY Store in Khon Kaen Province. International Accounting and Management Science Journal (IAMSJ), [S. l.], v. 1, n. 2, p. 70–77, 2026. Disponível em: https://so18.tci-thaijo.org/index.php/IAMSJ/article/view/2250. Acesso em: 15 sep. 2026.