KHIANMEESUK, V.; SUTHIAPA, T.; SRICHAROON, C.; KLAKASIKIT, A. Botare Content Engine: A Process Innovation Framework for Integrated Marketing Strategy Formulation. International Accounting and Management Science Journal (IAMSJ), [S. l.], v. 1, n. 1, p. 47–55, 2026. Disponível em: https://so18.tci-thaijo.org/index.php/IAMSJ/article/view/2277. Acesso em: 1 oct. 2026.