Siriwisit, J. and Thanachitchai, N. (2026) “A Comparative Study of the Marketing Mix and Hotel Guests’ Decision-Making in Sung Noen District, Nakhon Ratchasima Province”, International Accounting and Management Science Journal (IAMSJ), 1(1), pp. 36–46. available at: https://so18.tci-thaijo.org/index.php/IAMSJ/article/view/2104 (accessed: 28 September 2026).