Journal of Community Development Research (Humanities and Social Sciences)
https://so18.tci-thaijo.org/index.php/JCDR-HS
Graduate School, Naresuan Universityen-USJournal of Community Development Research (Humanities and Social Sciences)2985-024XRegulations
https://so18.tci-thaijo.org/index.php/JCDR-HS/article/view/1061
<p>Regulations</p> Journal of Community Development Research (Humanities and Social Sciences)
Copyright (c) 2025 Journal of Community Development Research (Humanities and Social Sciences)
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2025-03-192025-03-19181Application
https://so18.tci-thaijo.org/index.php/JCDR-HS/article/view/1062
<p>Application</p>Journal of Community Development Research (Humanities and Social Sciences)
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2025-03-192025-03-19181Editorial Board English
https://so18.tci-thaijo.org/index.php/JCDR-HS/article/view/1063
<p>Editorial Board English</p>Journal of Community Development Research (Humanities and Social Sciences)
Copyright (c) 2025 Journal of Community Development Research (Humanities and Social Sciences)
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2025-03-192025-03-19181Back Cover
https://so18.tci-thaijo.org/index.php/JCDR-HS/article/view/1064
<p>Back Cover</p>Journal of Community Development Research (Humanities and Social Sciences)
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2025-03-192025-03-19181Front Cover
https://so18.tci-thaijo.org/index.php/JCDR-HS/article/view/1057
<p>Front Cover</p>Journal of Community Development Research (Humanities and Social Sciences)
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2025-03-192025-03-19181Editorial Board
https://so18.tci-thaijo.org/index.php/JCDR-HS/article/view/1058
<p>Editorial Board</p>Journal of Community Development Research (Humanities and Social Sciences)
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2025-03-192025-03-19181Editorial Note
https://so18.tci-thaijo.org/index.php/JCDR-HS/article/view/1059
<p>Editorial Note</p>Journal of Community Development Research (Humanities and Social Sciences)
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2025-03-192025-03-19181Content
https://so18.tci-thaijo.org/index.php/JCDR-HS/article/view/1060
<p>Content</p>Journal of Community Development Research (Humanities and Social Sciences)
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2025-03-192025-03-19181Towards Digital Governance Divide Index Development: Evaluating City Government Websites in the Philippines
https://so18.tci-thaijo.org/index.php/JCDR-HS/article/view/717
<p>The Philippines has actively pursued e-government initiatives, yet Local Government Units (LGUs) need support to achieve optimal digital governance and improve public service delivery. This study assessed the websites of all 33 Highly Urbanized Cities (HUCs) in the Philippines, identifying significant performance gaps based on the internationally recognized Rutgers E-Governance Performance Index. Through qualitative analysis, content deficiencies were highlighted, leading to the development of the Digital Governance Divide Index (DGDI), encompassing five key dimensions: content quality, data privacy, inclusivity, public engagement, and technical infrastructure. The DGDI framework offers actionable recommendations for LGUs to enhance their digitalization efforts and supports policy development to advance e-government readiness. Additionally, the findings contribute to the academic literature by addressing the digital governance gap in local government websites and provide practical insights for improving e-governance to better meet citizens’ needs.</p>Glenne B. Lagura
Copyright (c) 2025 Journal of Community Development Research (Humanities and Social Sciences)
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2025-03-192025-03-1918111710.69650/jcdrhs.2025.717Harnessing Social Capital for Inclusive Growth: Lessons from Wang Itok, Phitsanulok
https://so18.tci-thaijo.org/index.php/JCDR-HS/article/view/832
<p>This research aims at examining the part of social capital, made up of trust, networks, and shared norms, in supporting inclusive growth as well as enhancing community resilience in Wang Itok Subdistrict, Bang Rakam District, Phitsanulok Province, Thailand. This research is conducted by using qualitative approach where data were collected though semi-structured interviews of 30 participants and non-participant observations to examine how strong social networks and high level of trust help the communities to access resources, coordinate activities, and respond to change. Reciprocity and mutual assistance play a crucial role in the process and are the key factors that define the culture of mutual assistance that does not only assist in fighting poverty but also contributes to sustainable development. The conclusions demonstrate that social capital is an important factor in the solution of the problems of social and economic character as well as in the creation of sustainable and resilient communities. This study presents practical uses of social capital to augment trust, boost community ties, and foster sustainable development, especially in remote and inaccessible regions.</p>Parinya SoithongWanlapat Suksawas
Copyright (c) 2025 Journal of Community Development Research (Humanities and Social Sciences)
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2025-03-192025-03-19181183210.69650/jcdrhs.2025.832From Social Background to Artistic Expression: The Design and Cultural Value of Decorative Patterns on Bronze Mirrors During the Song, Liao, and Jin Dynasties in China
https://so18.tci-thaijo.org/index.php/JCDR-HS/article/view/766
<p>From the 10<sup>th</sup> to the 13<sup>th</sup> century AD, China entered a historical period of coexistence of multiple regimes such as the Song, Liao, and Jin dynasties, showing rich diversity in culture and art. The design of bronze mirror decorative patterns during this period showed a high degree of cultural integration and artistic innovation, and its cultural value and design value were fully reflected, which was highly favored in the modern collection market. The purpose of this study is to analyze the market value, cultural value and design value of bronze mirror decorative patterns in China during the Song, Liao, and Jin dynasties from the social background to the artistic expression level. This study uses the research methods of literature research, expert interviews and questionnaire surveys to collect data on the value of bronze mirror decorative patterns during the Song, Liao, and Jin dynasties, and analyzes the collected data. The research results show that the bronze mirror decorations of the Song, Liao, and Jin dynasties reflect unique local culture, art, social customs, and religious beliefs, holding significant cultural, design, and market value, contributing to China’s national cultural confidence. Suggestions and limitations of this research: In modern society, characterized by information and diversity, the bronze mirror decorations of these dynasties can align with contemporary trends and inspire designers with their formal beauty and cultural depth. Future research should strengthen interdisciplinary studies, explore the multiple meanings of patterns, enhance aesthetic analysis, and innovate design elements; future focus should be on the contemporary design application of Song, Liao, and Jin dynasty bronze mirror patterns.</p>Linjing DangYodkwan Sawatdee
Copyright (c) 2025 Journal of Community Development Research (Humanities and Social Sciences)
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2025-03-192025-03-19181334810.69650/jcdrhs.2025.766The Role of Digital Technology Adoption on Competitive Advantage and Firm Performance: Evidence from Fruit and Vegetable Processing SMEs in Thailand
https://so18.tci-thaijo.org/index.php/JCDR-HS/article/view/748
<p>The objective of this study was to investigate the relationships between Entrepreneurial Orientation (EO) and Digital Intellectual Dynamics (DID) and their effects on Competitive Advantage (CA) and Firm Performance (FP) under the context of fruit and vegetables processing small and medium enterprises (SMEs) in Thailand. Specifically, this research seeks to answer four key questions: 1) How does an entrepreneurial mindset influence CA and FP?, 2) What role does digital technology play in enhancing CA and FP?, 3) How do the development and sustainability of CA contribute to long-term business success?, 4) What are the key factors influencing the FP of SMEs? A qualitative approach, utilizing semi-structured in-depth interviews, was employed with 10 participants, including one business owner, eight managers, and one department head. Stratified random samples ensured a representative sample from three industrial groups per the Standard Industrial Classification: 1) C103 - fruit and vegetable processing (four cases), 2) C104 - vegetable oil production (one case), and 3) C106 - grain and root plant-based manufacturing (five cases). Firms met inclusion criteria for business characteristics and digital technology adoption in Digital Human Dynamics (DHUM), Digital Social Dynamics (DSOC), and Digital Structure Dynamics (DSTR). Interviews were transcribed verbatim, analyzed via content analysis, and supported by NVIVO Software. Triangulation ensured validity. Ethical approval was obtained from Naresuan University (COA No. 083/2023).</p> <p>The findings indicated that EO enhances DID, allowing entrepreneurs to better integrate digital technologies into operations, thereby improving supply chain management and market responsiveness. Both EO and DID contribute to strengthening CA, with digital solutions improving efficiency and stakeholder relationships. CA positively affected FP, as businesses that adopted digital tools and embraced adaptability were more successful in meeting customer needs and maintaining high product standards. Furthermore, EO and DID indirectly enhanced FP through CA, with key factors such as innovation, strategic alliances, and digital talent development playing a crucial role. Entrepreneurs should focus on proactiveness, leveraging digital tools and government policies for sustainable growth, while managing risks, encouraging innovation, and collaborating with competitors. In addition, promoting a culture of digital expertise, enhancing communication, and facilitating product sharing can strengthen competitiveness and improve overall performance.</p>Napapach KaewkumpolVichayanan RattanawiboonsomKritcha Yawised
Copyright (c) 2025 Journal of Community Development Research (Humanities and Social Sciences)
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2025-03-192025-03-19181497010.69650/jcdrhs.2025.748