Journal of Community Development Research (Humanities and Social Sciences)

Regulations

Journal of Community Development Research (Humanities and Social Sciences) — Thu, 07 Aug 2025 00:00:00 +0700

Regulations

Application

Journal of Community Development Research (Humanities and Social Sciences) — Thu, 07 Aug 2025 00:00:00 +0700

Application

Editorial Board English

Journal of Community Development Research (Humanities and Social Sciences) — Thu, 07 Aug 2025 00:00:00 +0700

Editorial Board English

Back Cover

Journal of Community Development Research (Humanities and Social Sciences) — Thu, 07 Aug 2025 00:00:00 +0700

Back Cover

Front Cover

Journal of Community Development Research (Humanities and Social Sciences) — Thu, 07 Aug 2025 00:00:00 +0700

Front Cover

Editorial Board

Journal of Community Development Research (Humanities and Social Sciences) — Thu, 07 Aug 2025 00:00:00 +0700

Editorial Board

Editorial Note

Journal of Community Development Research (Humanities and Social Sciences) — Thu, 07 Aug 2025 00:00:00 +0700

Editorial Note

Content

Journal of Community Development Research (Humanities and Social Sciences) — Thu, 07 Aug 2025 00:00:00 +0700

Content

Community Environmental Communicators’ Network Establishment and Communication Strategies: A Case of Chiang Mai Province

Rotchanakorn Baengthit — Thu, 07 Aug 2025 00:00:00 +0700

This applied research aimed to investigate the establishment of a community environmental communicators’ network in Chiang Mai Province and examine the communication strategies employed to foster collaboration within the network. Based on qualitative case studies, the research employed in-depth interviews and participatory observation focusing on four key environmental issues: ecotourism (Chiang Dao District), waste and wastewater management (Mueang Chiang Mai District), expansion of green space in urban areas (San Kamphaeng District), and sustainable agriculture (San Sai District). Grounded in participatory environmental communication theory which emphasized the empowerment of local stakeholders, inclusive dialogue, and community-led action, the findings revealed that Prachatham Media Foundation played a central coordinating role in initiating and supporting the network. The foundation facilitated the formation of the network through issue-based analysis, alliance building, and the development of proactive local communicators. These efforts enabled community members not only to participate in environmental communication but also to shape the agenda and strategies themselves. This finding also affirmed the use of three key communication strategies in establishing the network: 1) creating content grounded in core data and contextual linkage, 2) horizontal communication, and 3) participatory media. The study underscored the importance of cross-sector collaboration, including support from government agencies, business operators, external partnership networks and young audiences, for developing communication competencies and sustaining the network’s long-term activities. Ultimately, this research contributed to the theoretical understanding and practical application of participatory environmental communication. It highlighted how localized, collaborative communication network could empower communities and serve as a bottom-up mechanism for advancing sustainable environmental solutions and informing broader policy development.

Building Resilient Green Value Chain: A Hierarchical Model for Thai Food Industry Sustainable Transformation

Jeeranee Janrungautai, Pisamai Jarujittipant, Pitak Siriwong — Thu, 07 Aug 2025 00:00:00 +0700

This study presents an innovative hierarchical model for implementing sustainable green management strategies in Thailand’s food industry SMEs. The research employs a novel methodological approach combining Ethnographic Delphi Futures Research (EDFR) with Analytic Hierarchy Process (AHP), uniquely integrating participatory stakeholder engagement with rigorous quantitative prioritization. This sequential mixed-methods design produces contextually rich yet quantitatively robust findings, addressing limitations of conventional sustainability research that treats success factors independently. Data were collected from 17 key informants representing government, academia, industry, and consumers across three phases. The findings reveal six interconnected strategic components: Sustainable Leadership (38.6%), Green Networks (17.5%), Sustainable Supply Chain Management (16.2%), Corporate Social Responsibility (13.2%), Government Support (7.6%), and Innovation and Digital Technology (6.8%). Critically, these components function as an interconnected system with reinforcing relationships rather than independent factors, explaining why isolated sustainability initiatives often fail. The model advances theoretical understanding by demonstrating leadership and cultural factors’ primacy over technical approaches, while providing actionable implementation guidance. Organizations should follow a phased transformation emphasizing leadership commitment before technical investments. For policymakers, findings recommend reorienting support mechanisms toward: 1) sustainability leadership training programs for SME executives, 2) collaborative network facilitation among food SMEs and suppliers, and 3) integrated support packages addressing cultural transformation alongside technical assistance. This approach directly supports Thailand 4.0 objectives to ensure national economic transformation reaches all enterprise scales.

The Relationship between Emotional Intelligence and Resilience in Naresuan University Students

Kantabhat Anusaksathien — Thu, 07 Aug 2025 00:00:00 +0700

This survey research aimed to assess Emotional Intelligence (EQ) and Resilience (RQ) levels, and to study the relationship between these two key variables among 417 students attending Naresuan University. Data collection included personal information questionnaires, the Emotional Intelligence Assessment for Adults (52 items), and the Connor-Davidson Resilience Scale (10 items). The research objectives also included a comparison of emotional intelligence and resilience based on personal factors, such as gender, GPA, and monthly income. The results revealed a significant positive correlation between emotional intelligence and resilience (r = .585, p < .001), with a moderate relationship. This indicates that if undergraduate students at Naresuan University have higher emotional intelligence scores, their mental resilience scores are also higher. The emotional intelligence of students was generally within the average range (M = 149.88, S.D. = 18.12), while their resilience was high (M = 23.65, S.D. = 7.22). However, the study did not find significant differences in emotional intelligence and resilience based on personal factors such as gender. The analysis of GPA and monthly income showed significant differences in emotional intelligence levels (p < .05), but no significant differences in resilience were observed based on these personal factors. The study emphasizes the importance of both emotional intelligence and resilience in enhancing students’ abilities to adapt and succeed in academic and social environments. It recommends incorporating training programs aimed at developing these key skills to better equip students for future challenges.

Transmission and Renewal Strategies for the Ornamental Art Characteristics of Traditional Residential Houses in the Chaohu Region from the Perspective of Regional Culture

Ding Lulu, Sarawuth Pintong — Thu, 07 Aug 2025 00:00:00 +0700

This study focuses on Changlinhe Ancient Town in the Chaohu region, examining the transmission and renewal strategies of traditional residential ornamental art. Employing a mixed-methods approach—including field investigations, interviews, and questionnaires—it explores how decorative symbolic motifs convey regional identity, cultural memory, and aesthetic values. The findings reveal that urbanization and design homogenization pose significant threats to the integrity of this heritage. In response, the study proposes a four-dimensional renewal framework encompassing streetscape continuity, functional adaptability, ornamental reinterpretation, and cultural narrative integration. This framework transcends conventional preservation models by combining regional cultural symbols with adaptive reuse strategies, aiming to resolve the tension between heritage authenticity and urban development. It highlights the potential of ornamental patterns as active carriers of cultural transmission and offers context-sensitive strategies for the sustainable conservation of vernacular architecture. The research not only enriches the theoretical discourse on heritage preservation but also provides practical insights for culturally embedded design interventions in rapidly transforming traditional settlements.

An Analysis of Student Language Errors: A Case Study from a Thai Institutional Language Test

Nipawan Navawatana — Thu, 07 Aug 2025 00:00:00 +0700

This study analyzed student errors from the Pibulsongkram Rajabhat University English Test (PSRU ET), a standardized test developed by Pibulsongkram Rajabhat University to measure English language proficiency. Modeled after the TOEIC test, the PSRU ET has two sections, listening and reading, with this study focusing on the listening section. The listening section consists of four sections: 1) pictures, 2) question-response, 3) conversations, and 4) talks. The study aimed to identify which sections most significantly impacted student performance and involved compiling and analyzing the results from 1,981 student test papers. The study focused on identifying the percentage of incorrect responses and qualitative analysis of the question items with the highest rate of wrong responses. The sections with the highest percentages of negative answers were Section 2 (63.82%), Section 3 (52.32%), Section 4 (51.72%), and Section 1 (47.82%). These findings suggested that the question-response section poses the most significant challenge, potentially due to the format of the section, which stresses the importance of students’ English lexical knowledge, particularly their knowledge of vocabulary and spoken English. The results highlighted the need for targeted instructional strategies to improve student performance in these areas, contributing to enhanced language proficiency and test-taking ability.

Maintaining Ethnic Culture Through Contemporary Museums: The Transformative Journey of the ‘Tai Yuan Samo Khae’ in Phitsanulok, Thailand

Farung Mee-Udon — Thu, 07 Aug 2025 00:00:00 +0700

This study examines how the Tai Yuan communities in Samo Khae Subdistrict, Phitsanulok preserves its cultural heritage amid pressures from dominant cultures and globalization. It argues that despite their marginalized status, the Tai Yuan effectively sustain their traditions through adaptive, community-driven initiatives. Employing qualitative methods including in-depth interviews, focus group discussions, participant observation, and participatory approach this study investigates the community’s cultural transformation using the MUSEOPEN framework in contemporary museum settings. The findings indicate that the MUSEOPEN process promotes community engagement and intergenerational collaboration, leveraging both physical and digital platforms for cultural transmission. Digital media empowers the Tai Yuan to assert cultural agency, involve younger generations, and reshape public perceptions of their heritage. The study concludes that cultural resilience in the context of globalization depends not only on preservation, but also on innovation and inclusive community participation.

Enhancing Phitsanulok City Development Through Digital Economy: A Case Study of the Osaka Model

Wasin Liampreecha, Bhagaporn Wattanadumrong — Thu, 07 Aug 2025 00:00:00 +0700

This research addresses the urgent challenge facing Phitsanulok, a rapidly growing secondary city in Thailand. To gather in-depth insights, the researchers conducted semi-structured interviews with 20 key informants in Phitsanulok city comprising five local government officials, five digital-technology entrepreneurs, five representatives from educational institutions and five community and business association leaders selected through purposive sampling to ensure representation of diverse stakeholder perspectives. Each 30–60-minute interview was audio-recorded, transcribed, and analyzed using Braun and Clarke’s (2006) six-phase thematic analysis framework. The study finds out the essential components for successful digital transformation in Phitsanulok’s specific context. The research emphasizes that effective implementation requires careful consideration of local conditions rather than a one-size-fits-all approach. Three critical success factors emerge: developing scalable digital infrastructure, establishing public-private partnerships that align with local business practices, and providing comprehensive digital skills training across the community. The study identifies engaging growth opportunities in agriculture, tourism, and e-commerce, leveraging Phitsanulok’s existing strengths. To capitalize on these opportunities, the research proposes several strategic initiatives: establishing a dedicated digital economy office, implementing regulatory sandboxes for innovation, developing industry-specific clusters, and updating educational curricula to meet emerging workforce demands. The findings emphasize that Phitsanulok can achieve sustainable digital transformation by taking an adaptive approach that honors its unique identity while embracing technological advancement. This balanced strategy aims to creating regulatory sandboxes, foster economic growth while preserving the city’s distinctive characteristics and ensuring broad community participation in the digital economy.

The Relationship between Board Characteristics and Environmental Disclosure of Listed Firms in the Stock Exchange of Thailand

Thanai Sriersan, Ukirt Panna — Thu, 07 Aug 2025 00:00:00 +0700

The study examines the relationship between the characteristics of boards of directors and the environmental disclosures of companies listed in the Stock Exchange of Thailand (SET). As global pressures for environmental accountability rise, corporate transparency in environmental practices has become increasingly significant. This research focuses on key board characteristics, such as board size, board independence, gender diversity, and the presence of accounting professionals on the board, and their influence on environmental disclosures. By analyzing data from 453 listed companies in the Stock Exchange of Thailand (SET), spanning from 2018 to 2023. The researchers employ multiple regression analysis to evaluate the hypothesis. The results demonstrate that board size, board independence, and the inclusion of accounting professionals on the board positively affect environmental disclosure reporting. However, the proportion of women on the board does not have a significant influence, does not a significant influence on environmental disclosure practices. These findings provide valuable insights into corporate governance mechanisms that enhance environmental transparency. Emphasizing the need for companies to adopt governance structures that prioritize board independence and accounting expertise to meet the growing demands for environmental responsibility.