https://so18.tci-thaijo.org/index.php/JGSM_SPUKK/issue/feed Journal of Graduate School of Management Studies of Sripatum University Khon Kaen Campus 2026-01-22T00:00:00+07:00 รองศาสตราจารย์ ดร.สุธรรม ธรรมทัศนานนท์ jgsm.spukk@gmail.com Open Journal Systems <p><strong>Journal Title: Journal of Graduate School of Management Studies of Sripatum University Khon Kaen Campus</strong></p> <p><strong>International Standard Serial Number (ISSN): 3057-0131 (Online)</strong></p> <ul> <li> <p data-path-to-node="6,2,0"><strong data-path-to-node="6,2,0" data-index-in-node="0">Focus and Scope:</strong> Humanities and Social Sciences (Education, Economics, Business Administration, Management, Accounting, Political Science, Law, Linguistics, and Psychology).</p> </li> <li> <p data-path-to-node="6,3,0"><strong data-path-to-node="6,3,0" data-index-in-node="0">Publication Frequency:</strong> 3 issues per year (Issue 1: Jan-Apr / Issue 2: May-Aug / Issue 3: Sep-Dec).</p> </li> <li> <p data-path-to-node="6,4,0"><strong data-path-to-node="6,4,0" data-index-in-node="0">Editor-in-Chief:</strong> Assoc. Prof. Dr. Sutham Thamthathananon</p> </li> <li> <p data-path-to-node="6,5,0"><strong data-path-to-node="6,5,0" data-index-in-node="0">Assistant Editor &amp; Journal Manager:</strong> Assoc. Prof. Dr. Piyatida Panya</p> </li> <li> <p data-path-to-node="6,6,0"><strong data-path-to-node="6,6,0" data-index-in-node="0">Editorial Board:</strong> Comprised of internal and external experts from various academic institutions.</p> </li> <li> <p data-path-to-node="6,7,0"><strong data-path-to-node="6,7,0" data-index-in-node="0">Affiliation:</strong> Graduate School of Management, Sripatum University, Khon Kaen Campus</p> </li> </ul> https://so18.tci-thaijo.org/index.php/JGSM_SPUKK/article/view/1861 Full Issue 2026-01-04T11:06:49+07:00 JGSM SPUKK jgsm.spukk@gmail.com <p>Full Issue</p> 2026-01-04T00:00:00+07:00 Copyright (c) 2026 Journal of Graduate School of Management Studies of Sripatum University Khon Kaen Campus https://so18.tci-thaijo.org/index.php/JGSM_SPUKK/article/view/1863 fornt 2026-01-04T11:56:14+07:00 JGSM SPUKK jgsm.spukk@gmail.com <p>fornt</p> 2026-01-04T00:00:00+07:00 Copyright (c) 2026 Journal of Graduate School of Management Studies of Sripatum University Khon Kaen Campus https://so18.tci-thaijo.org/index.php/JGSM_SPUKK/article/view/1865 Appendix 2026-01-04T16:11:12+07:00 JGSM SPUKK jgsm.spukk@gmail.com <p>Appendix</p> 2026-01-04T00:00:00+07:00 Copyright (c) 2026 Journal of Graduate School of Management Studies of Sripatum University Khon Kaen Campus https://so18.tci-thaijo.org/index.php/JGSM_SPUKK/article/view/923 Guidelines for Preventing Burnout of Assistant Teachers under the Khon Kaen Educational Service Area Office 1 by Conducting User Experience Research 2025-04-23T12:50:33+07:00 Kanokwan Popayak kanokwan.pop@kkumail.com Khanit Nampuktai khanit_n@kkumail.com Thanawat Siddhichansen thanawat.sid@kkumail.com Sirinya Hinta sirinya_h@kkumail.com Sirirut Poojapon sirirut.p@kkumail.com Jatuphum Khetjaturat jketcha@kku.ac.th Dawruwan Thawinkarn dawtha@kku.ac.th <p> This research aimed to 1) examine the level of burnout, its causes, needs, and preventive guidelines regarding burnout among assistant teachers by conducting user experience research, 2) develop guidelines to prevent burnout among assistant teachers, and 3) assess the appropriateness, feasibility, propriety and satisfaction with the proposed burnout prevention guidelines. This research included three phases. In the first phase, a literature review and user experience study were conducted to explore the level of burnout, its causes, needs, and preventive guidelines regarding burnout among assistant teachers. The participants included 10 assistant teachers under the Khon Kaen Primary Educational Service Area Office 1 in the academic year 2024, selected through snowball sampling. All participants met the criteria for experiencing burnout. In the second phase, a burnout prevention guideline was designed based on the insights gained in phase one and synthesized using information from five experts. In the third phase, the appropriateness, feasibility, and propriety of the proposed guidelines were evaluated by five experts, and satisfaction with the burnout prevention guidelines was studied among 142 assistant teachers. The research instruments included 1) a burnout assessment form, 2) a semi-structured interview form, 3) an evaluation form for the appropriateness, feasibility, and propriety of the burnout prevention guidelines, and 4) a satisfaction questionnaire. Data were analyzed using mean and standard deviation.</p> <p> The findings revealed that 1) all 10 assistant teachers showed scores indicating burnout, 2) the burnout prevention guidelines consist of four dimensions: physical, social, psychological, and spiritual, each dimension includes three preventive guidelines, with each guideline presented based on the roles of both school administrators and teachers, and 3) the appropriateness, feasibility, and propriety of the guidelines were rated at the highest level ( <img id="output" src="https://latex.codecogs.com/svg.image?\bar{X}" alt="equation" />= 4.92, <img id="output" src="https://latex.codecogs.com/svg.image?&amp;space;S.D." alt="equation" />= 0.11), and the satisfaction level was also rated at the highest level ( <img id="output" src="https://latex.codecogs.com/svg.image?\bar{X}" alt="equation" />= 4.50, <img id="output" src="https://latex.codecogs.com/svg.image?&amp;space;S.D." alt="equation" />= 0.91).</p> 2026-01-01T00:00:00+07:00 Copyright (c) 2026 Journal of Graduate School of Management Studies of Sripatum University Khon Kaen Campus https://so18.tci-thaijo.org/index.php/JGSM_SPUKK/article/view/1018 A Comparative Analysis of Gender-Based Differences in Vocabulary Learning Strategies among Graduate Students 2025-03-13T14:12:52+07:00 Paweena Chatsungnoen paweena-c@mju.ac.th Saran Chantalay saran_c@mju.ac.th Thatree Rodchamnan thatree@mju.ac.th <p> This study investigated vocabulary learning strategies (VLSs) employed by graduate students in English for Academic Purposes (EAP) contexts, focusing on gender-based differences. Drawing on Schmitt’s taxonomy, the research adopted a descriptive design to examine the frequency and variation in strategy use among 49 graduate students at a university in Northern Thailand. Data were collected via a 41-item questionnaire and analyzed using descriptive statistics and Fisher’s Exact Test. Results revealed that affective strategies, such as using multimedia materials ( <img id="output" src="https://latex.codecogs.com/svg.image?\bar{X}" alt="equation" />= 3.32), cognitive strategies, like notetaking ( <img id="output" src="https://latex.codecogs.com/svg.image?\bar{X}" alt="equation" />= 3.29), and determination strategies, such as dictionary consultation ( <img id="output" src="https://latex.codecogs.com/svg.image?\bar{X}" alt="equation" />= 3.20), were most frequently employed. Conversely, memory strategies like flashcard use were less favored. Although females showed slightly higher use of affective and social strategies, the statistical analysis revealed no significant gender differences in VLSs preferences.</p> <p> These findings align with recent research emphasizing individual academic needs and contextual factors as more influential than demographic variables. This study recommends that curriculum design for English for Academic Purposes (EAP) courses emphasize using self-regulated learning strategies responsive to specific tasks and learning contexts. It also offers suggestions for curriculum development and outlines directions for future research.</p> 2026-01-01T00:00:00+07:00 Copyright (c) 2026 Journal of Graduate School of Management Studies of Sripatum University Khon Kaen Campus https://so18.tci-thaijo.org/index.php/JGSM_SPUKK/article/view/1862 Editorial Note 2026-01-04T11:32:50+07:00 JGSM SPUKK jgsm.spukk@gmail.com <p>Editorial Note</p> 2026-01-04T00:00:00+07:00 Copyright (c) 2026 Journal of Graduate School of Management Studies of Sripatum University Khon Kaen Campus https://so18.tci-thaijo.org/index.php/JGSM_SPUKK/article/view/1864 Content 2026-01-04T16:05:13+07:00 JGSM SPUKK jgsm.spukk@gmail.com <p>Content</p> 2026-01-04T00:00:00+07:00 Copyright (c) 2026 Journal of Graduate School of Management Studies of Sripatum University Khon Kaen Campus https://so18.tci-thaijo.org/index.php/JGSM_SPUKK/article/view/1437 Neurolinguistics and Chinese Language Learning Management 2025-08-18T10:39:24+07:00 Bunsikan Tangpakorn am_sikan@hotmail.com <p> This article presents the concepts and applications of neurolinguistics in the teaching and learning of Chinese as a second language, a language that possesses distinctive sound systems, characters, and grammatical structures different from those of Indo-European languages. Through a synthesis of relevant research, the study explains the relationship between language learning processes and brain mechanisms, leading to practical applications in classroom instruction. The findings indicate that designing Chinese language learning strategies aligned with cognitive processes of brain encoding and memory can effectively enhance learners’ Chinese communication skills in a sustainable and optimal manner. In addition, the article proposes a five-step instructional framework for integrating neurolinguistic principles into Chinese language teaching, namely: (1) setting learning goals, (2) learning linguistic structures, (3) practicing the integration of information and sensory modalities, (4) demonstrating learning outcomes, and (5) assessing Chinese language proficiency through self-reflection and peer evaluation. This framework provides practical guidance for teachers to apply in classroom settings, thereby fostering more effective and meaningful language learning experiences for students.</p> 2026-01-01T00:00:00+07:00 Copyright (c) 2026 Journal of Graduate School of Management Studies of Sripatum University Khon Kaen Campus https://so18.tci-thaijo.org/index.php/JGSM_SPUKK/article/view/1393 Letter Grade Assessment and Learning Engagement in Higher Education: Theory and Practice 2025-07-16T11:22:22+07:00 Rapin Posrie Dr.rapin@uru.ac.th <p> Letter Grade Assessment serves as a crucial evaluation of students' learning outcomes, directly linked to measurement theories. However, many instructors lack a clear understanding of grading procedures. This raises the question: should educators use norm-referenced or criterion-referenced grading? Unfortunately, improper letter grading practices persist, leading to adverse effects on educational outcomes. For instance, a student deserving an A may instead receive a B, and vice versa.</p> <p> Letter Grade Assessment is a process integral to evaluating learning outcomes within the broader cycle of learning engagement. Instructors conducting these assessments must understand this cycle, which is not overly complex. While some educators may already be familiar with the procedure, clarity in its application is essential for effective grading.</p> <p> Effective learning engagement requires careful design, which consists of three key components: instructional objective design, teaching and learning design, and learning outcome assessment design. A solid understanding of relevant theories for each component is essential, as this knowledge leads to more effective learning engagement and accurate Letter Grade Assessments.</p> 2026-01-01T00:00:00+07:00 Copyright (c) 2026 Journal of Graduate School of Management Studies of Sripatum University Khon Kaen Campus https://so18.tci-thaijo.org/index.php/JGSM_SPUKK/article/view/1111 The Development of Project Evaluation Designs 2025-05-17T13:02:37+07:00 Sirichai Kanjanawasee skanjanawasee@hotmail.com Dichapong Kanjanawasee dichapong.kan@mahidol.ac.th <p> Project evaluation is a process of judging value (quality and utility) of the project with the goals of using information from the evaluation to develop the project to have high value sustainability in society, If there is continuous operation of that project. Project evaluation yields valuable information and reliable. It is necessary to apply the research process to conduct the evaluation, with evaluation designs to suit the nature of the project, information utilization, and the changing social contexts.</p> <p> This article systematically analyzes and synthesizes concepts and procedures for designing project evaluations which has developed continuously from past societies to today's society.</p> 2026-01-01T00:00:00+07:00 Copyright (c) 2026 Journal of Graduate School of Management Studies of Sripatum University Khon Kaen Campus