GROUP MANAGEMENT UNDER THE PHILOSOPHY OF SUFFICIENCY ECONOMY: A CASE STUDY OF LYGODIUM JAPONICUM BASKETRY GROUP OF PHO SADET IN PHO SADET SUB-DISTRICT, MUEANG NAKHON SI THAMMARAT DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

The objectives of this article aimed, first, to study the development of the Lygodium Japonicum basketry group of Pho Sadet in Pho Sadet Sub-district, Mueang Nakhon Si Thammarat District, Nakhon Si Thammarat Province; second, to study the problems of the Lygodium Japonicum basketry group of Pho Sadet in Pho Sadet Sub-district, Mueang Nakhon Si Thammarat District, Nakhon Si Thammarat Province; third, to study group management under the Philosophy of Sufficiency Economy, which was a case study of the Lygodium Japonicum basketry group of Pho Sadet in Pho Sadet Sub-district, Mueang Nakhon Si Thammarat District, Nakhon Si Thammarat Province.
This research was qualitative research using interviews. The researcher selected a specific sample, dividing it into 2 groups: 1) The main informant group was the Lygodium Japonicum basketry group of Pho Sadet in Pho Sadet Sub-district, Mueang Nakhon Si Thammarat District, Nakhon Si Thammarat Province, with a total of 1 person and 2) Secondary information provider group, which included                     1 person who promoted and supported the group. Data were collected using research tools including a video recorder, an observation record, an interview form, and an audio recorder. They were analyzed for content and summarized as a whole. The results of the research found that 1) The development of the Lygodium Japonicum basketry group of Pho Sadet included 1.1) The group formation stage, 1.2) The practice stage, 1.3) The group expansion stage, and 1.4) The unity stage; 2) Problems of the Lygodium Japonicum basketry group of Pho Sadet included 2.1) Production problems, 2.2) Problems in basketry methods, 2.3) Marketing problems, and 2.4) Group management problems; and 3) Group management under the Philosophy of Sufficiency Economy, which was a case study of the Lygodium Japonicum basketry group of Pho Sadet included 3.1) Group management with moderation,                        3.2) Group management with reasonableness, 3.3) Group management with self-immunity, 3.4) Group management with knowledgeableness, and 3.5) Group management with morality.