GROUP MANAGEMENT UNDER THE PHILOSOPHY OF SUFFICIENCY ECONOMY: A CASE STUDY OF THE HERBAL HOUSE OF KIRIWONG COMMUNITY ENTERPRISE GROUP (TIE-DYED FABRIC WITH COLOR FROM MANGOSTEEN PEELS)

Abstract

The objectives of this research article aimed to study the development of the community enterprise group, to study the problems in the community enterprise group, and to study group management under the Philosophy of Sufficiency Economy. The research used a qualitative research method. Data were collected by conducting interviews with seven key informants by using interview tools consisting of observation recording form, questionnaires, and an audio recorder. The results of the research found that 1) The development of the Herbal House of Kiriwong Community Enterprise Group (Tie-dyed fabric with color from mangosteen peels) consisted of four stages: 1.1) The formation stage of the Herbal House of Kiriwong Community Enterprise Group (Tie dyed fabric from mangosteen peels); 1.2) The process of recruiting members into the Herbal House of Kiriwong Community Enterprise Group (Tie-dyed fabric with color from mangosteen peels); 1.3) Product production process within the Herbal House of Kiriwong Community Enterprise Group (Tie dyed fabric from mangosteen peels); 1.4) Management process of the Herbal House of Kiriwong Community Enterprise Group (Tie dyed fabric from mangosteen peels). 2) Problems in the Herbal House of Kiriwong Community Enterprise Group (Tie dyed fabric from mangosteen peels) as follows: 2.1) Production problems of the Herbal House of Kiriwong Community Enterprise Group (Tie-dyed fabric with color from mangosteen peels); 2.2) Packaging problems in Herbal House of Kiriwong Community Enterprise Group (Tie-dyed fabric with color from mangosteen peels); 2.3) Marketing problems of the Herbal House of Kiriwong Community Enterprise Group (Tie dyed fabric from mangosteen peels); 2.4) Management problems of the Herbal House of Kiriwong Community Enterprise Group (Tie-dyed fabric with color from mangosteen peels). 3) Group management under the Philosophy of Sufficiency Economy indicated as follows: 3.1) Moderation; 3.2) Reasonableness; 3.3) Self-Immunity; 3.4) Knowledge; 3.5) Morality.