GUIDELINES FOR PROMOTING THE PRODUCTION OF CITRONELLA LAUREL WOOD CARVING PRODUCTS: A CASE STUDY OF MR. CHAROON KAEWLA-IAD'S FAMILY IN BAN NA HAEM COMMUNITY, VILLAGE NO. 5, KHAO KOP SUB-DISTRICT, HUAI YOT DISTRICT, TRANG PROVINCE

Abstract

This research aims to study the following: 1) Methods for the production of Citronella laurel wood carving products, 2) Problems in the production of Citronella laurel wood carving products, and 3) Guidelines for promoting the production of Citronella laurel wood carving products in a case study of Mr. Charoon Kaewla-Iad's family in Ban Na Haem Community, Village No. 5, Khao Kop Sub-district, Huai Yot District, Trang Province. The research uses qualitative research methodology. The researcher uses tools such as in-depth interviews and group discussions. The sample was from purposive sampling. The researcher provides key informants with a total of two people by considering that they have been producing woodcarving products for at least 15 years and provides three people as secondary informants. The data is analyzed using content analysis and summarized to be the overall perspective. The results of the research indicate the following details: 1) The methods for the production of Citronella laurel wood carving products indicate that it is a famous product of Trang Province that villagers have joined together to carve the roots and stumps of Citronella laurel wood into various forms of products, creating income for the community and also being OTOP products; 2) Problems in the production of Citronella laurel wood carving indicate the following details: 2.1) Preparation of tools and materials to design patterns, which requires someone with expertise specifically in modifying carving tools, 2.2) Detailing the pattern by sanding with sandpaper and applying chalk and oil to the wood and leaving it to dry completely, and 2.3) Designing the packaging must be adjusted according to the era to meet the needs of customers due to high competition; 3) Guidelines for promoting the making of Citronella laurel wood carving products indicate that there are ways to promote the production of Citronella laurel wood carving products by preserving and passing on local wisdom by establishing a training and development center for the Citronella laurel wood carving skills to transfer skills and techniques to the new generation of craftsmen.