THE PROCESS OF CREATING A LEARNING NETWORK IN THE COMMUNITY: A CASE STUDY OF LAN SAKA AGRICULTURAL COOPERATIVE GROUP LIMITED

Abstract

The objectives of this article were as follows: 1) Study the process of creating a learning network in the community of the Lan Saka Agricultural Cooperative Group Limited and 2) Study the problems and management of the Lan Saka Agricultural Cooperative Group Limited.             The research used a qualitative research method, using a questionnaire. The sample was derived from purposive sampling. They were divided into two groups: 1) The primary informant included a total of three people from Lan Saka Agricultural Cooperative Group Limited, Tha Di Sub-district, Lan Saka District, Nakhon Si Thammarat Province, and 2) The group of three people who promoted and supported the management of Lan Saka Agricultural Cooperative Group, all of them were experts with knowledge and support for Lan Saka Agricultural Cooperative Group Limited. The data was analyzed using descriptive analytics. The results of the research indicated that 1) The process of creating a learning network in the community included the development of the Lan Saka Agricultural Cooperative Group Limited with four steps: 1.1) The formation of the Lan Saka Agricultural Cooperative Group Limited, 1.2) The incorporation of the Lan Saka Agricultural Cooperatives Limited, 1.3) The production of products within the Lan Saka Agricultural Cooperative Group Limited, and 1.4) Group management of Lan Saka Agricultural Cooperative Group Limited; 2) Problems of Lan Saka Agricultural Cooperative Group Limited indicated, including production problems of Lan Saka Agricultural Cooperative Group Limited, packaging problems of Lan Saka Agricultural Cooperative Group Limited, marketing problems of Lan Saka Agricultural Cooperative Group Limited, and management problems of Lan Saka Agricultural Cooperative Group Limited. The principles for managing the Lan Saka Agricultural Cooperative Group Limited included the following details: 1) Moderation in Lan Saka Agricultural Cooperative Group Limited, 2) Reasonableness in Lan Saka Agricultural Cooperative Group Limited, 3) Self-immunity of Lan Saka Agricultural Cooperative Group Limited, 4) Knowledgeableness of Lan Saka Agricultural Cooperative Group Limited, and 5) Morality in Lan Saka Agricultural Cooperative Group Limited.