CHUTIPATTANA, P. The Execution Gap: Why Foreign Startups Fail to Convert Korean Market Entry into Commercial Traction. Korean Studies for International Management Journal, Bangkok, Thailand, v. 1, n. 2, p. 48, 2026. Disponível em: https://so18.tci-thaijo.org/index.php/KSIMJ/article/view/2732. Acesso em: 20 sep. 2026.