SIRIPIYAPHAT, V. Korean Brand Origin under French-Inspired Positioning: A Qualitative Semi-Systematic Review of Paris Baguette’s Market Entry Opportunity in Thailand. Korean Studies for International Management Journal, Bangkok, Thailand, v. 1, n. 2, p. 30, 2026. Disponível em: https://so18.tci-thaijo.org/index.php/KSIMJ/article/view/2768. Acesso em: 20 sep. 2026.