FOCUS ON ARTS : FAR, SSRU

ELECTRONIC COMMERCE DESIGN FOR SALE PROMOTION OF SILK PRODUCTS IN NAKORNCHAIBURIN: A CASE STUDY IN SILK GROUP OF BURIRAM PROVINCE.

Panuwad Kalip, Chantana Insara — Fri, 28 Jun 2024 00:00:00 +0700

The present research aimed to examine the impact of e-commerce media design on the promotion of silk products in Nakornchaiburin, Buriram Province, Thailand. The study had two main objectives: 1) to analyze the appropriate design of e-commerce media, and 2) to create video clips that would promote the sale of silk products in Nakornchaiburin.

The study used a case study approach and included the examination of Buriram silk and cotton weaving enterprise groups in Ban Koon Village, Moo 7, and Ban Daeng Yai silk weaving enterprise group. The video content focused on showcasing the local weaving methods and the origins of cloth patterns, with the goal of attracting target customers, conveying the right message, and improving brand identity. The first video clip's slogan was "Prai Tan Heang Mai," meaning "the destination of silk," while the second one was "Sen Sai Lai Mai," meaning "the line and patterns of silk."

The research population consisted of designers, design students, customers, and others, and a purposive sampling method was used to select a sample of 120 participants. Data was collected using questionnaires, which were divided into four sections: 1) Communication and presentation, 2) Presentation contents, 3) Design and Aesthetics, and 4) Video production. The evaluation of the results was based on the assessments obtained from the questionnaires.

The statistical analysis revealed that the satisfaction rates of the two video clips for the promotion of silk products in Nakornchaiburin, Buriram, were at high levels. This result can be interpreted as evidence that the design works were effective in terms of communication and improvement of the brand identity. This practice-led research has the potential to contribute to the promotion of silk products to wider audiences in the future.

In conclusion, the present study highlights the crucial role of e-commerce media design in promoting the distribution of silk products. The results of this research can serve as a reference for future e-commerce media design projects aimed at promoting similar products. Further research is needed to explore the impact of different design elements on the effectiveness of e-commerce media promotion, as well as to assess the impact of these video clips on the sales of silk products in Nakornchaiburin, Buriram Province.

THE INHERITANCE OF BELIEFS AND ETHNIC GROUPS: A CASE STUDY OF LAKHON NAI

Manissa Vasinarom — Fri, 28 Jun 2024 00:00:00 +0700

This research aims to study the relationship between the beliefs and ethnic groups, and the inheritance of belief in Lakhon Nai, a Thai traditional drama performed for the royal family. The scope of the study is based on the First Three Thai Enacted laws, heritage studies, and records of the performance run by the Fine Arts Department from 1782 to 2021. The information was obtained in the forms of media records, related documents, and interviews with the specialists including the researcher’s experience in learning and teaching pedagogies, and her performance. It is found that Lakhon Nai has been used to record the history of the kings, country, and conventional practice as described in the First Three Thai Enacted laws. The content portrayed the story of protagonists, their leadership, and their visions in the Royal Thai Court and society. It can be stated that the theme of beliefs and ethnic groups have been adjusted to be compatible with the local Thai custom resulting in Lakhon Nai’s identity. The theme and function of the show were inseparable. The alteration of society, ethnic group population, beliefs, and dancing styles did not affect the leader’s vision. Trust and respect dedicated to the instructor have played an important role in traditional preservation including practical and performance absorption. These findings can enhance Thai cultural preservation, traditionally dramatic inheritance, and policy dissemination.

‘PARTY WEAR’ STYLE COSTUME DESIGN INSPIRED BY PRAEWA SILK FROM PHUTAI BAN PHON. KALASIN PROVINCE

Fri, 28 Jun 2024 00:00:00 +0700

The purpose of this research was to study the history of Praewa silk, produced in Phutai Ban Phon. Kalasin Province, in order to analyze patterns and the production processes. Specifically, this study looks at the costume design process in order to create a guideline for designing contemporary costumes in the style of ‘party wear’ for women aged 25-30 years.

FACTORS AFFECTING THE TEENS' INTEREST IN LEARNING THAI MUSIC

Pramote Tiengtrong, Tasnai Phensit, Sirima Panapinan — Fri, 28 Jun 2024 00:00:00 +0700

The research titled “Factors Affecting Teenagers' Interest in Learning Thai Music” aimed 1) to study the factors affecting the teenagers' interest in learning Thai music 2) to study guideline on the factors affecting learning Thai music among teenagers. on the interest in learning Thai music among teenagers The sample group in this study were: There were 377 students in grades 1 - 6 at a government school in Bangkok. In this study, the researcher conducted a quantitative study. by using a questionnaire as a tool The frequency, percentage, mean, standard deviation and descriptive analysis were assessed. It consists of factors of personal characteristics. experience environment The results showed that environmental factors influenced all aspects of attention, followed by friends and family factors.

CREATION OF THE PAINTING SERIES “THE FACADE”

Natsuree Techawiriyataweesin — Fri, 28 Jun 2024 00:00:00 +0700

The creation of the painting series “The Facade” aims to compile and explain the results of the study and analysis of relevant data and the process of creating individual paintings in the context of academic works in the field of visual arts in detail in order to show the creative process. systematically. It also explains the aesthetic value of painting creations that are distributed to the public in the form of continuous art exhibitions. and to show the body of knowledge in the field of visual arts based on systematic creation

The process of creating this painting is the creation of visual art with a clear system, i.e. (1 ) to study the content and social issues of the social values concerning the beauty of women; (2) the influence of Expressionism (3) Case studies of the works of Expressionist artists that influence creativity on creativity (4) Analysis and synthesis of datasets for inspiration (5) Formulation of creative concepts (6) Preparation of materials and equipment for creating real works; (7) creating sketches related to creative ideas from photographs; (8) creating paintings with oil on canvas; (9) preserving the finished work; and (10) Presentation of work to the public in the form of an art exhibition.

The result was a series of paintings “The Facade” that divided the creative development into three phases: Phase I included three works of painting, Phase II included five pieces of painting and Phase III had eight pieces of painting. Every painting is a product of creativity that integrates inspiration, concepts, forms, creative techniques and meanings. See the activities of women in daily life that must be expressed in their own activities. To promote the external image which is the value that arises both from within oneself. And all these works have been released to the public in the form of contemporary art exhibitions as well.

THE SUCCESS OF YVES SAINT LAURENT IN A GLOBAL MARKET

Jaruphan Supprung — Fri, 28 Jun 2024 00:00:00 +0700

The study was to explore and examine the success of Yves Saint Laurent in a global market. Qualitative research methodology was employed. The study found that Yves Saint Laurent established a remarkable reputation for outstanding design and a leading fashion empire. Moreover, significantly, rebranding made Yves Saint Laurent become one of the top ten brands. There had been more choices of its products so-called brand’s tailoring offer ranging from jeans to tees, to python blazers, and to permanent collections. All was exceptionally more wearable, saleable, and aesthetically consistent to the well-known globally and the older Yves Saint Laurent consumers than ever before. The YSL brand has still been boosted its success.