BUDDHADHAMMA APPLICATION FOR MANAGEMENT USING DIGITAL TECHNOLOGY OF MUNICIPALITIES IN CHIANG MAI PROVINCE

Abstract

This research article had the following objectives: 1. To study the management using digital technology of municipalities in Chiang Mai Province. 2. To study the factors affecting the management using digital technology of municipalities in Chiang Mai Province. 3. To present the application of Buddhist principles for the management using digital technology of municipalities in Chiang Mai Province. The research was conducted using mixed methods. The quantitative research collected data from a sample group of 220 people using a questionnaire with an overall reliability value of 0.929. The qualitative research was conducted through in-depth interviews with 18 key informants. Then, the synthesized data from the research results were brought into a focus group discussion with 10 participants to confirm the study results.

The research findings revealed that: 1. The management using digital technology of municipalities in Chiang Mai Province, overall, was at a high level ( =3.56, S.D.=0.58) as follows: developing convenient and accessible services, enhancing digital transformation in the public sector, promoting public participation and disclosure of government data, and creating added value and convenience for the public sector. 2. The factors affecting the management using digital technology of municipalities in Chiang Mai Province found that: 1. Management, including organizing, commanding, coordinating, and planning, was statistically significant at the 0.01 level. And 2. The Four Iddhipada, namely investigation Vimamsa, Viriya, Citta, and Chanda, were at statistically significant levels of the 0.01 and 0.05. 3. The application of Buddhist principles for the management using digital technology of municipalities in Chiang Mai Province was found in four aspects: enhancing digital transformation in the public sector, developing convenient and accessible services, creating added value and convenience for the public sector, and promoting public participation and disclosure of government data.