POLITICAL COMMUNICATION ACCORDING TO BUDDHIST ETHICAL PRINCIPLES

Abstract

The academic article “Political Communication According to the Buddhist Ethical Framework” aims to establish a framework for advancing ethical practices in political communication. This study comprehensively reviews relevant documents, textbooks, and empirical research findings. The analysis reveals that the application of the Buddhist ethical framework to political communication can be delineated into two principal dimensions: 1. For the sender, which is the political organisation, the methods of communication are transparent communication to build trust, using courteous and pleasant language to reduce tension and foster respect, presenting useful information for effective decision-making, demonstrating goodwill and sincerity to build confidence, and selecting appropriate times and places to ensure convenient access to information, 2. For the receiver, which is identified as the public, it is imperative to apply mindfulness and critical discernment in the evaluation of information by thoroughly and methodically analysing the data. Adhering to these principles will significantly enhance the efficacy of political communication and contribute to the development of a constructive relationship between political entities and the public.