Integrating Circular Economy and Blockchain Technology for Sustainable Supply Chain Development in Thai Modern Retail: A Literature Synthesis and Future  Research Agenda

Pamorn Sakullertwattana; Phitchaya  Wannaphongcharoen; Baramee  Wannaphongcharoen

Authors

Pamorn Sakullertwattana Faculty of Business Administration, Vongchavalitkul University
Phitchaya Wannaphongcharoen Faculty of Management Science, Nakhon Ratchasima Rajabhat University
Baramee Wannaphongcharoen Faculty of Business Administration, Vongchavalitkul University

Keywords:

Circular Economy, Blockchain, Sustainable Supply Chain, Modern Retail, ESG; Developing Economy

Abstract

Background: Modern retail supply chains in developing economies face mounting ESG compliance pressures alongside persistent transparency and resource-efficiency deficits. Circular Economy (CE) principles and Blockchain technology have been proposed as complementary interventions; yet integrated frameworks tailored to this context remain absent from the literature. Method: This review synthesises peer-reviewed studies published between 2019 and 2025, identified through structured searches of Scopus and Web of Science using CE–Blockchain–supply chain keywords and screened against explicit inclusion criteria. Findings: Blockchain consistently functions as a trust infrastructure that enhances CE effectiveness through traceability and smart contracts, operating at operational, organisational, and ecosystem levels. Evidence is concentrated in developed-economy and sector-specific contexts. Four critical research gaps are identified: the absence of a systemic framework for developing-economy retail supply chains; limited understanding of CE–Blockchain adoption determinants in Thailand; sparse empirical measurement of specific ESG indicator impacts; and insufficient public policy analysis. Agenda: A five-directional future research agenda is proposed, progressing from framework development through empirical testing to policy design, providing a structured roadmap for scholars, practitioners, and policymakers pursuing sustainable retail supply chain transformation.

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