The Effects of Long-Term Mindfulness Exercises on Personal and Sustainability Values in Thailand

Pattranoot Nuanpunsirikoon; Jul Thanasrivanitchai; Murtaza Haider

doi:10.69650/jcdrhs.2025.1165

Authors

Pattranoot Nuanpunsirikoon Department of Management, Faculty of Business Administration, Kasetsart University, Bangkhen Campus, Bangkok, Thailand
Jul Thanasrivanitchai Department of Management, Faculty of Business Administration, Kasetsart University, Bangkhen Campus, Bangkok, Thailand
Murtaza Haider College of Management, Mahidol University, Bangkok, Thailand

DOI:

https://doi.org/10.69650/jcdrhs.2025.1165

Keywords:

Long-Term Mindfulness, Environmental Awareness, Social Awareness, Personal Values, Sustainable Consumption

Abstract

This study investigated how long-term mindfulness exercises influence personal and sustainability values in Thailand. A structured questionnaire was administered to 400 individuals who had practiced mindfulness for at least one year. The questionnaire measured mindfulness, environmental awareness, social awareness, self-esteem, narcissism, and sustainable consumption using established scales adapted from prior research. Regression and mediation analyses were conducted to test the hypothesized relationships. The results showed that long-term mindfulness had a significant direct effect on sustainability values. Social awareness and narcissism partially mediated this relationship, while self-esteem demonstrated full mediation. In contrast, environmental awareness did not significantly mediate the effect. These findings suggest that mindfulness fosters sustainability values through enhanced social awareness, improved self-esteem, and reduced narcissism. Theoretically, this study contributes to mindfulness and sustainability research by presenting a multi-pathway model in the Thai context. Practically, the results highlight the potential of mindfulness-based interventions to promote ethical consumption, leadership development, and community well-being. Limitations include the cross-sectional design, the use of convenience sampling, and relatively low reliability for some measures. Future studies should apply longitudinal or cross-cultural designs to confirm the generalizability of these findings.

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