A Model to Promote Saving and Spending Behaviors for Financial Security of the Elderly in Northern Thai Community

Authors

  • Anan Yaemyuean Faculty of Humanities and Social Sciences, Uttaradit Rajabhat University, Uttaradit, Thailand
  • Doungporn Beehuttakijkool Faculty of Humanities and Social Sciences, Uttaradit Rajabhat University, Uttaradit, Thailand
  • Perawat Nonthachot Faculty of Humanities and Social Sciences, Uttaradit Rajabhat University, Uttaradit, Thailand
  • Treerapatra Ekphachaisawat Faculty of Humanities and Social Sciences, Petchaboon Rajabhat University, Petchaboon, Thailand

DOI:

https://doi.org/10.69650/jcdrhs.2026.1811

Keywords:

SLAB Model, Saving and Spending Behaviors, Financial Literacy, Elderly, Community

Abstract

This research aims to 1) examine the psychological conditions, social contexts, and knowledge related to saving and spending behaviors, 2) study the factors affecting saving and spending behaviors, and 3) develop a model to promote saving and spending behaviors by using a mixed-methods design with 381 survey respondents and 30 key informants from focus groups. The findings revealed that:

Beliefs: The elderly in the community believe that saving money for the future is essential because they do not want to become a burden to their dependence. Social Norms: The elderly live a simple life, focusing on modest living, and practicing self-sufficiency. Knowledge and Understanding of Saving and Spending: The components are: 1) Budgeting, 2) Investment, 3) Borrowing, 4) Taxation, 5) Personal financial management.

The predictive results showed that saving behavior explained 45.40% of the variance, with financial literacy (β = .41) as the strongest predictor. For spending behavior, the predictive factors accounted for 40.30% of the variance, and financial literacy (β = .37) was again the key predictor.

The model to promote saving and spending behaviors for secure livelihood of the elderly in community. Policy implications suggest implementing the SLAB model in community setting.

References

Amnuayporn, T. (2019). Saving behavior for retirement preparedness of private company employees [Mater’s independent study, Ramkhamhaeng University]. MBA in Finance and Banking Ramkhamhaeng University. http://www.mbafin-abstract.ru.ac.th

Bungkilo, D., Samran, W., & Homlaor, T. (2023). Determinants of household loan’s formal debt in Chiang Rai Province. The Journal of Accounting Review Chiang Rai Rajabhat University, 8(2), 21-41. https://so02.tci-thaijo.org/index.php/JAR_CRRU/article/view/265806

Chiewpattanakul, A., Adisornprasert, W., & Yansomboon, S. (2011). Factors affecting saving behavior and spending behavior of senior citizen. Srinakharinwirot Research and Development Journal of Humanities and Social Sciences, 3(6), 178–194. https://ejournals.swu.ac.th/index.php/swurd/article/view/1845

Gongkhonkwa, G. (2018). Financial behavior of elderly in Phayao Province. TNI Journal of Business Administration and Languages, 6(1), 24–30. https://so06.tci-thaijo.org/index.php/TNIJournalBA/article/view/150796

Jadesadalug, V., & Nuangplee, T. (2018). Behavior and factor affecting saving of the elders in Muang District, Nonthaburi Province. Veridian E-Journal, Silpakorn University (Humanities, Social Sciences and Arts), 11(1), 3061–3074. https://he02.tci-thaijo.org/index.php/Veridian-E-Journal/article/view/124080

Leenoi, P. (2024, April 11). Ageing society: Major challenges with opportunities. Krungsri Research Intelligence. https://www.krungsri.com/th/research/research-intelligence/silver-economy

Limkanchana, W., Sangwichitr, K., Jirathumrong, P., & Sangsuwan, S. (2020). Factors affecting saving behavior for financial readiness for retirement: A case study of small and medium enterprise development bank of Thailand in South of Thailand. BU Academic Review, 19(2), 28–45. https://so01.tci-thaijo.org/index.php/buacademicreview/article/view/222803

Lomtaku, W., Leewiwatwong, S., & Ratchusanti, S. (2023). Factors affecting Thailand university students’ saving. Rajapark Journal, 17(51), 192–204. https://so05.tci-thaijo.org/index.php/RJPJ/article/view/262277

Meechaicharoen, Y., & Supattranon, S. (2023). Saving and living expense behaviors of the elderly in Ban Tak District, Tak Province. Journal of Interdisciplinary Buddhism, 1(1), R0858. https://so09.tci-thaijo.org/index.php/rabij/article/view/858

National Statistical Office, Ministry of Digital Economy and Society. (2022). The 2021 survey of the older persons in Thailand. Statistical Forecasting Division, National Statistical Office. https://www.nso.go.th/nsoweb/storage/survey_detail/2023/20230731140458_61767.pdf

Ngamkajit, Y., Chatdee, T., Lasamichote, W., & Sommanus, P. (2020). Personal characteristics and consumer behavior affecting student savings at Muban Chombueng Rajabhat University. Journal of Local Governance and Innovation, 4(2), 93–108. https://so03.tci-thaijo.org/index.php/JLGISRRU/article/view/242910

Office of the National Economic and Social Development Council. (2022). The Thirteenth National Economic and Social Development Plan (2023–2027). Office of the Prime Minister. https://www.nesdc.go.th/the-national-economic-and-social-development-plan/the-thirteenth-plan-2023-2027/

Office of the National Economic and Social Development Council. (2024, May 27). Thai social conditions in the first quarter of 2024 [Press release]. https://www.nesdc.go.th/the-story-of-thai-social-conditions-in-the-first-quarter-of-2024/

Onphuttha, N., Lakrat, W., Sriboonruang, Y., & Somaketarin, J. (2018). The financial management of the household in Fa Yat Subdistrict, Mahachanachai District, Yasothon Province. Sisaket Rajabhat University Journal, 12(2), 40–50. https://so05.tci-thaijo.org/index.php/sskrujournal/article/view/128971

Phermtrakoon, K. (2019). The relationship between financial behavior and savings goals in emerging adults [Master’s thesis, Chulalongkorn University]. Chulalongkorn University Theses and Dissertations (Chula ETD). https://digital.car.chula.ac.th/chulaetd/9135

Phonkhammak, K. (2022). A study of factors affecting savings for pre-retirement planning of the officers of the Golden Jubilee Museum of Agriculture Office (Public Organization) (Research report). The Golden Jubilee Museum of Agriculture Office (Public Organization). https://www.wisdomking.or.th//files/media_manager/12075f8459499dd19b4bc0eed7ccbf39/research/2566/04.pdf

Phothavorn, P., & Tantivisethsak, P. (2024). A study of demographic and social factors affecting spending behavior patterns: A comparison between elderly Thais and Chinese. Lampang Rajabhat University Journal, 13(1), 24–36. https://so04.tci-thaijo.org/index.php/JLPRU/article/view/272346

Pichayasupakoon, T., & Wanarat, S. (2018). Factors affecting risk management in relation to personal financial planning of undergraduate in Chonburi Province. Silpakorn University e-Journal (Social Sciences, Humanities, and Arts), 38(3), 148–169. https://so05.tci-thaijo.org/index.php/sujthai/article/view/131438

Sereetrakul, W. (2014). Factors predicting saving behavior of students in Bangkok metropolitan area. Suthiparithat Journal, 28(85), 300–315. https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/view/245015

Sinthusuwan, J., Choeisombat, P., & Thuanthong, T. (2024). Saving behavior and spending behavior in older persons, Chiang Thong Subdistrict, Wang Chao District, Tak Province. Journal of MCU Phetchaburi Review, 7(1), 408–424. https://so03.tci-thaijo.org/index.php/JPR/article/view/274890

Sungrugsa, N., Yeunyoungsuwan, S., & Lakananulak, S. (2018). Goodness bank management model for happiness promotion and transformation through creative learning by self-management. Silpakorn University e-Journal (Social Sciences, Humanities, and Arts), 38(6), 1–23. https://so05.tci-thaijo.org/index.php/sujthai/article/view/162472

Suwanna, T. (2021). The financial preparation for pre-retirement of informal labor in Bangkok and metropolitan area. Humanities and Social Science Research Promotion Network Journal, 4(2), 58–72. https://so06.tci-thaijo.org/index.php/hsrnj/article/view/251853

Ubonsai, K., Vanindananda, N., & Peungposop, N. (2013). Psychological characteristics and work situations as correlates of teachers’ sufficiency economy socialization. Journal of Behavioral Science for Development, 5(1), 188–198. https://so02.tci-thaijo.org/index.php/JBSD/article/view/4714

Downloads

Published

2026-06-19

How to Cite

Yaemyuean, A., Beehuttakijkool, D., Nonthachot, P., & Ekphachaisawat, T. (2026). A Model to Promote Saving and Spending Behaviors for Financial Security of the Elderly in Northern Thai Community. Journal of Community Development Research (Humanities and Social Sciences), 19(2), 51–65. https://doi.org/10.69650/jcdrhs.2026.1811

Issue

Section

Research Articles