Integrating Digital Innovation and Ethnic Identity in Tai Lue Craftsmanship: A Co-creation Approach for Cultural Preservation and Tourism

Somkeit Noamna; Manissaward Jintapitak

doi:10.69650/jcdrhs.2025.774

Authors

Somkeit Noamna College of Arts, Media and Technology, Chiang Mai University, Chiang Mai, Thailand
Manissaward Jintapitak College of Arts, Media and Technology, Chiang Mai University, Chiang Mai, Thailand

DOI:

https://doi.org/10.69650/jcdrhs.2025.774

Keywords:

Digital Innovation, Co-creation, Cultural Preservation, Tai Lue Craftsmanship, Design Thinking, Community Participation, Tourism Souvenirs

Abstract

This study investigates the integration of digital innovation and co-creation approaches to transform Tai Lue craftsmanship, focusing on cultural preservation, ethnic identity expression, and economic sustainability. Using a qualitative research methodology, the project engaged the Tai Lue community of Ban Luang Nuea, Doi Saket, Chiang Mai, through participatory design thinking workshops. Artisans collaborated with designers to create modern lifestyle products, including fashion accessories and home décor, by incorporating traditional Tai Lue cultural motifs enhanced through digital design and printing technologies. The study addressed the challenges of appealing to younger and international markets while empowering aging artisans to develop value-added products for the tourism sector. Findings reveal that blending modern digital tools with traditional craftsmanship can effectively preserve cultural heritage, stimulate community pride, and generate new economic opportunities. The research demonstrates that co-creation not only sustains cultural authenticity but also enhances the commercial viability of traditional crafts, contributing significantly to the development of creative economies.

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