GROUP MANAGEMENT UNDER THE PHILOSOPHY OF SUFFICIENCY ECONOMY: A CASE STUDY WITHIN KHAN OIL GROUP OF PISON THAI HERB, PAK NAKHON SUB - DISTRICT, MUEANG DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

The objectives of this study were, first, to study the application of the Khan Oil according to local wisdom and, second, to study the chemical components of the Khan Oil, which comprised the properties for its application. This study was qualitative research. The key informants were classified with one primary and one secondary key informant. The data was collected using the following research tools: The first tool was a camera, which was used for taking photos to collect evidence in the research, and the second tool included observation records, which were used with observations while conducting interviews or observing the answers of interviewees. The third tool was the questionnaire, in which the researcher formed the questions that were required for data collection. The fourth tool was a voice recorder, which was used to record voices and take notes in the interviews. The results of the research indicated the following details. Firstly, the evolution in the formation of Khan Oil group of Pison Thai Herb was found with four steps, which comprised, first, the step upon the formation of Khan Oil Group of Pison Thai Herb; second, the step upon the accumulation of Khan Oil Group of Pison Thai Herb; third, the step upon the production of the products of Khan Oil Group of Pison Thai Herb; fourth, the aspect in terms of the steps for managing the Khan Oil of Khan Oil Group of Pison Thai Herb. Secondly, the problems within Khan Oil Group of Pison Thai Herb consisted of, first, the problems with the production within Khan Oil Group of Pison Thai Herb; secondly, the problems with packaging within Khan Oil Group of Pison Thai Herb; third, the problems on marketing within Khan Oil Group of Pison Thai Herb; fourth, the problems in terms of management within Khan Oil Group of Pison Thai Herb. Thirdly, group management under the Philosophy of Sufficiency Economy, which was a case study within Khan Oil Group of Pison Thai Herb, Pak Nakhon Sub-district, Mueang District, Nakhon Si Thammarat Province indicated, first, moderation of Khan Oil Group of Pison Thai Herb; second, the reasonableness of Khan Oil Group of Pison Thai Herb; third, self-immunity of Khan Oil Group of Pison Thai Herb; fourth, knowledgeableness of the group of Khan Oil Group of Pison Thai Herb.