GROUP MANAGEMENT UNDER THE PHILOSOPHY OF SUFFICIENCY ECONOMY CASE STUDY LEARNING CENTER SCENTED CANDLE IN BAN KHIRIWONG COMMUNITY, KAMLON SUB-DISTRICT, LAN SAKA DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

This article aimed to 1) A sample group in the Kiriwong Candle Pattern Learning Center to determine whether they have decision-making behavior when choosing to buy scented candle products with uncertain purchasing frequency. Family members are influential in the purchasing decision. Most of the reasons for purchasing are because it is close to home and near work. The reason for purchasing is to repel mosquitoes and add fragrance to the atmosphere in various houses. Most people buy on Mondays and Saturdays, and most people choose to buy green-scented candle products with Pandan scent because they have the longest-lasting fragrance. 2) The sample group had a level of knowledge about scented candles in the Ban Khiri Wong community area, Kamlon Sub-district, Lansaka District, Nakhon Si Thammarat Province overall at a high level. When considering each aspect, it was found that the aspect with the highest average value was price, followed by scented candle products and distribution channels. The aspect with the lowest average is the promotion aspect. This qualitative research used interviews by selecting a specific sample and dividing it into two groups: 1) The main informant group was the basket weaving group using Lygodium japonicum in the Pho Sadet area of Pho Sadet Sub-district, Mueang Nakhon Si Thammarat District, Nakhon Si Thammarat Province, with a total of 1 person and 2) The group of secondary informants is the promoter and supporter of the group in terms of marketing, with a total of 1 person. The researcher collected data using research tools, including 1) The development of the scented candle group, 1.1) The group formation stage, 1.2) The implementation stage, 1.3) The stages of group expansion, and 1.4) The participation stage. 2) Problems of the scented candle group included                             2.1) Production problems, 2.2) Packaging problems, 2.3) Marketing problems, and 2.4) Group management problems.