THE PROCESS OF BUILDING A LEARNING NETWORK IN A CASE STUDY COMMUNITY MAI YARD FARM COMMUNITY ENTERPRISE

Abstract

The objectives of this research article are as follows: 1) To study the development of the Mai La Farm Community Enterprise Group. 2) To study the problem conditions of the Mai La Farm Community Enterprise Center Group. 3) To study the management of the Mai La Farm Community Enterprise Group, Hin Tok Subdistrict, Ron Phibun District. Nakhon Si Thammarat Province. The researcher determined the research format to be qualitative research. The results of the research found that 1) The development of the community enterprise group has four steps. 2) Problem conditions of the Mai La Farm Community Enterprise Group, Hin Tok Sub-district, Ron Phibun District, Nakhon Si Thammarat Province as follows:               1) Production problems: There are changes in the seasons, resulting in low yield of products. As a result, the production of wild ginger is low. 2) Packaging problems: The packaging does not have an exterior box. It may not be very attractive to consumers, or it may cause damage to the product. 3) Marketing problems of Mai La Farm Community Enterprise Group have packaging that is difficult to engage in the youth market, and 4) Management problems of Mai La Farm Community Enterprise Group indicate that people in the group have different opinions and conflicts, which causes problems in group management. 3) Processes for creating a learning network in the Mai La Farm Community Enterprise Community are as follows:                    1) Moderation: It implies not too much, not too little, and does not encroach people in the group;               2) Reasonableness: It implies straightforward decisions and reasonable decisions; 3) Self-immunity: It implies preparing oneself to embrace impacts and changes in various aspects; 4) The knowledge from learning about sorting mangosteen; 5) Morality: It implies being honest with people in the group and being harmonious at work.