GROUP MANAGEMENT UNDER THE PHILOSOPHY OF SUFFICIENCY ECONOMY CASE STUDY BAN KHIRIWONG HERB HOUSE LEARNING CENTER (CURRY GROUP)

Abstract

The purposes of this research article are to 1) study the development of the herbal learning center of Ban Khiri Wong group (Curry paste group), 2) Study the problems within the herbal learning center of Ban Khiri Wong group (Curry paste group), and 3) Study group management under the Philosophy of Sufficiency Economy. This research is qualitative research. There were five primary informants and three secondary informants. The research instruments included 1) a camera, 2) an observation form, 3) an interview form, and 4) a voice recorder. The researcher collected data by conducting field surveys and analyzed the data descriptively.The results of the research found that 1) The development of the herbal learning center of Ban Khiri Wong group (Curry paste group) found that there were four stages: 1.1) The formation stage of the herbal learning center of Ban Khiri Wong group (Curry paste group); 1.2) Process of gathering farmers into the herbal learning center of Ban Khiri Wong group (Curry paste group);  1.3) Product production process within the herbal learning center of Ban Khiri Wong group (Curry paste group); 1.4) Management process of the herbal learning center of Ban Khiri Wong group (Curry paste group). 2) Problems within the herbal learning center of Ban Khiri Wong group (Curry paste group) indicated as follows: 2.1) Production problems at herbal learning center of Ban Khiri Wong (Curry paste group); 2.2) Packaging problems at herbal learning center of Ban Khiri Wong (Curry paste group); 2.3) Marketing problems at the herbal learning center of Ban Khiri Wong group (Curry paste group); 2.4) Management problems at the herbal learning center of Ban Khiri Wong (Curry paste group). 3) Group management under the philosophy of sufficiency economy indicated as follows: 3.1) Moderation, 3.2) (Reasonableness, 3.3) Self-immunity, 3.4) Knowledgeableness, 3.5) Morality.