GROUP MANAGEMENT UNDER THE PHILOSOPHY OF SUFFICIENCY ECONOMY CASE STUDY OF NATURAL COLOR THIAN BATIC PATTERN GEOUP, KHIRIWONGVILLAGE, KAMLON SUB-DISTRICT LAN SAKA DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

The purposes of this research article are to 1) study the development of the occupation group making natural colors wax textile drawing on batik clothes, 2) study the problem conditions of the occupation group making natural colors wax textile drawing on batik clothes, 3) study group management under the Philosophy of Sufficiency Economy by a case study with the occupation group making natural colors wax textile drawing on Batik clothes in Khiri Wong Village, Kamlon Sub-District, Lan Saka District, Nakhon Si Thammarat Province. The researcher determined a qualitative research method using interviews with samples from purposive sampling. They can be divided into two groups: 1) The occupation group making natural colors wax textile drawings on Batik clothes, which includes a total of 3 people, all of whom are working within the occupation group making natural colors wax textile drawings on Batik clothes in Khiri Wong Village, Kamlon Sub-District, Lan Saka District, Nakhon Si Thammarat Province for many years; 2) The group of promoters and supporters of the occupation group making natural colors wax textile drawing on Batik clothes include people who purchase products from the occupation group making natural colors wax textile drawing on Batik clothes in Khiri Wong Village. They were analyzed using content analysis and summarized as a whole. The results of the research indicate that 1) The development of the occupation group making natural colors wax textile drawings on Batik clothes includes the formation stage of the group, the practice stage, the group’s expansion stage, and the group’s participation stages. 2) Problem conditions of the occupation groups for community business were found to have production problems, packaging problems, marketing problems, and group management problems. 3) Group management under the Philosophy of Sufficiency Economy by a case study with the occupation group making natural colors wax textile drawings on Batik clothes in Khiri Wong Village, Kamlon Sub-District, Lan Saka District, Nakhon Si Thammarat Province, found that group management was managed with moderation, reasonableness, self-immunity, knowledgeableness, and morality.