GUIDELINES FOR DEVELOPING THE PRODUCTS OF CRAB EGG CHILI PASTE TO PROMOTE ECONOMY IN THE COMMUNITY OF BAN NA THAP, VILLAGE NO. 7, THA SALA SUB-DISTRICT, THA SALA DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

          The research objectives aim to study the production of crab egg chili paste, problematic conditions in the production of crab egg chili paste, and guidelines for promoting the production of crab egg chili paste to develop careers in the community with a case study of Ban Na Thap Community, Village No. 7, Tha Sala Sub-district, Tha Sala District, Nakhon Si Thammarat Province. The research used qualitative research methods. The research tools include in-depth interviews and group discussions, including interview forms, observation notes, an image recording tool, and a voice recorder. The sample was selected using purposive sampling. The key informants include six main informants and six secondary informants. The results of the research found that 1) The process of producing crab egg chili paste for career development in the community indicates the preparation of raw materials and equipment that must be considered with cleanliness. The equipment and raw materials used must be washed before being used to make crab egg chili paste. When finished, the cook must take the ingredients and blend them together, then heat and stir-fry until fragrant; after that, season, add crab eggs and stir-fry until dry, then package in a glass bottle and seal the bottle with plastic, attach the label to be ready to sell the Crab Egg Chili Paste product. There are both wholesale and retail sales. 2) Problems in
the production of crab egg chili paste for career development in the community indicate that the production of crab egg chili pastes in the community faced many problems that affected career development in the community. These problems cover everything from raw materials and equipment to production, packaging, and distribution. and 3) Guidelines for promoting
the production of crab egg chili paste for career development in the community indicated that promoting the production of crab egg chili paste in the community is important for career development and income generation for the community. Comprehensive promotion guidelines indicate that the ability to expand distribution channels is essential for increasing sales and generating income, which helps solve problems and obstacles that producers in the community are experiencing.