GROUP MANAGEMENT UNDER THE PHILOSOPHY OF SUFFICIENCY ECONOMY CASE STUDY OF CURRY PASTE GROUP OF BAAN KLANG PHATTHANA COMMUNITY

Abstract

The objectives of this study were 1) To study the development for the establishment  of the occupation group making curry paste, 2) To study the problem conditions of the occupation group making curry paste, and 3) To study the management of the group under the Philosophy of Sufficiency Economy with the curry paste occupation group in Plian Sub-district, Sichon District, Nakhon Si Thammarat Province. The research employed qualitative research methods by interviewing key informants. The primary informant was Mr. Juree Phromma, and the secondary informants were Ms. Khanitha Wongpiphan and Mr. Santi Sirichit. The problem was that the population in the village was unemployed. Therefore, the researcher desired to support the population in the village to gain extra income and maintain a better way of life by embracing the Philosophy of Sufficiency Economy. Therefore, the occupation group was established in 2020.  The results of the research found that 1) A sample group from the occupation group of villagers making curry paste in the Ban Khao Om community behaved with unpredictable decision-making in choosing a product. Family members were influential in the purchasing decision. Most of the reasons for purchasing were due to proximity to their home and convenience. The main reason for purchasing is for cooking. 2) The sample group had a high level of overall knowledge about curry paste in the Ban Khao Om community, Plian Sub-district, Sichon District, Nakhon Si Thammarat Province. When considering each aspect, it was found that the aspect with the highest average mean was the product aspect, followed by the price aspect, and the aspect with the lowest average was product sales. 3) Group management under the Philosophy of Sufficiency Economy of the occupation group making curry paste of the Ban Khao Om community indicated group management with moderation, group management with reasonableness, group management with self-immunity, group management with knowledgeableness, group management with morality.