CLAY MODELING: PRODUCTION ADJUSTMENTS FOR HANDICRAFT PROFESSIONALS CASE STUDY: COMMUNITY ENTERPRISE, BAN TAO MOR POTTERY OCCUPATION GROUP. BAN TAO MO COMMUNITY, NA KHIAN SUB-DISTRICT, MUEANG DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

          The objectives of this research study aim 1) To study the production problems of handicraft professionals, 2) To study the promotion of production adjustment among handicraft professionals, and 3) To study guidelines for production adjustment for handicraft professionals of community enterprise in Ban Tao Mor Pottery Occupation Group of Ban Tao Mo Community, Na Khian Sub-District, Mueang District, Nakhon Si Thammarat Province. This research uses
a qualitative research method, using tools such as in-depth interviews and focus groups.
The sample is from purposive sampling. Key informants include the group management committee, a total of 8 people, and supporters and promoters, a total of 6 people. This research analyzed the data with content analysis and summarized the data to make an overall summary. The results of the research found that 1) Production problems of handicraft professionals indicated: 1.1) Problems with production factors consist of group members, raw materials for production, and budgets; 1.2) Problems with the production process consist of steps in preparing raw materials for creating product shapes and pattern decoration; and 1.3) Problems of products consisted of product formats. 2) Promotion of production adjustment for handicraft professionals indicate 2.1) Production factors, which consist of production promotion for group members and using community resources for production and budget allocation; 2.2) The production process, which consists of the allocation of raw materials for production, new product shape design, and creating workpieces to be outstanding, and 2.3) The output side, which consist of interesting product formats. 3) Guidelines for production adjustment of handicraft professionals indicate 3.1) Adapting physical health aspect, 3.2) Mental health adjustment, and 3.3) Social adjustment.