GROUP MANAGEMENT UNDER THE PHILOSOPHY OF SUFFICIENCY ECONOMY: A CASE STUDY OF BATIK CLOTH-PRODUCING COMMUNITY ENTERPRISE GROUP OF BAN RAK CHALOEM PHRA KIAT IN SUAN LUANG SUB-DISTRICT, CHALOEM PHRA KIAT DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

This research article's objectives aimed to study knowledge of Batik cloth production procedures and methods for producing Batik cloth, to study problems in various processes of Batik cloth production, to study guidelines for promoting Batik cloth-producing careers, to study Batik cloth pattern design, and to study guidelines for promoting Batik cloth production with a case study of Batik cloth-producing community enterprise group of Ban Rak Chaloem Phra Kiat in Suan Luang Sub-District, Chaloem Phra Kiat District, Nakhon Si Thammarat Province. The research used a qualitative research method. Data were collected by conducting interviews with eleven key informants using interview tools consisting of observation recording form, interview form, and an audio recorder. The results of the research found that 1) The development of the group to form the Batik cloth-producing community enterprise group of Ban Rak Chaloem Phra Kiat was found to have four stages: 1.1) The formation stage of the group of the Batik cloth-producing community enterprise group; 1.2) The process of recruiting the members into the Batik community enterprise group; 1.3) The product production stage within the Batik cloth-producing community enterprise group; 1.4) The process of managing the group of the Batik cloth-producing community enterprise group. 2) Problems in the group of Batik cloth-producing community enterprise group of Ban Rak Chaloem Phra Kiat indicated as follows: 2.1) Batik cloth-producing problems; 2.2) Batik cloth packaging problems; 2.3) Marketing problems in Batik cloth-producing occupation groups; 2.4) The problems in group management of the Batik cloth-producing occupation group. 3) Group management under the Philosophy of Sufficiency Economy with a case study of batik cloth-producing community enterprise group of Ban Rak Chaloem Phra Kiat in Suan Luang Sub-district, Chaloem Phra Kiat District, Nakhon Si Thammarat Province indicated as follows: 3.1) Moderation in producing Batik cloth; 3.2) Reasonableness in producing Batik cloth; 3.3) Self-immunity in producing Batik cloth; 3.4) Knowledgeableness in the Batik cloth-producing community enterprise group; 3.5) Morality in the Batik cloth-producing community enterprise group.