GROUP MANAGEMENT UNDER THE PHILOSOPHY OF SUFFICIENCY ECONOMY. CASE STUDY OF BAN WANG MUANG PRODUCTION SAVINGS GROUP, CHAWANG SUB-DISTRICT CHAWANG DISTRICT, NAKHON SI THAMMARAT PROVINCE THAILAND

Abstract

The objectives of this article were 1) to study the development of the production savings group of Ban Wang Muang, Chawang Sub-district, Chawang District, Nakhon Si Thammarat Province; 2) to study the problem condition of the production savings group of Ban Wang Muang, Chawang Sub-district, Chawang District, Nakhon Si Thammarat Province; 3) To study group management under the Philosophy of Sufficiency Economy. This research was qualitative research, using an interview form with a purposive sample. The sample was classified into two groups: 1) The primary informant included the savings for production group of Ban Wang Muang in Chawang Sub-district, Chawang District, Nakhon Si Thammarat Province, with a total of three persons, and 2) the secondary informant included the promoters who supported the management of the group under the Philosophy of Sufficiency Economy, with a total of three persons. All of which were knowledgeable experts and supporters of the Saving for Production Group of Ban Wang Muang for at least five years. The sample was analyzed using content analysis and summarized for the overall results. The results of the research found that 1) The development of the savings group indicated four stages. It consisted of 1) The formation stage of the saving group, 2) The process of incorporation of the saving group, 3) The stage of producing the products within the saving group, and 4) The management process of the saving group. 2) The problems of the saving group are indicated as follows: 1) Production problems within the saving group; 2) Packaging problems within the Savings group; 3) marketing problems within the saving group; 4) management problems within the saving group. 3) Group management under the Philosophy of Sufficiency Economy for savings indicated as follows: 1) Moderation of the saving group; 2) Reasonableness of the saving group; 3) Self-Immunity of the saving group; 4) Knowledgeableness of the saving group; 5) Morality of the saving group.