GROUP MANAGEMENT UNDER THE PHILOSOPHY OF SUFFICIENCY ECONOMY OF BAN KIRIWONG HERB HOUSE LEARNING CENTER IN LAN SAKA DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

          The objectives of this research article aimed to study 1) The development of mangosteen peel liquid soap production activities of the Ban Kiriwong Herbal House Group, Lan Saka District, Nakhon Si Thammarat Province, 2) The problem conditions of the production of mangosteen peel liquid soap of the Ban Kiriwong Herbal House Group, Lan Saka District, Nakhon Si Thammarat Province, and 3) Management of mangosteen peel liquid soap production activities under the Philosophy of Sufficiency Economy at Ban Kiriwong Herbal House, Lan Saka District, Nakhon Si Thammarat Province. The research is qualitative research that uses content analysis and summarizes the overall data. The sample was derived from purposive sampling. The nine key informants were divided into two groups, including key informants from 1) Ban Kiriwong Herbal Learning Center, a total of six people, and 2) Those who promote and support the management of the group under
the philosophy of Sufficiency Economy, a total of three people who were experts and have knowledge and understanding with experience in making herbal soap for at least five years.
The results of the research found that 1) The development of mangosteen peel liquid soap production activities consisted of three steps: 1.1) Group formation stage, which indicated that
the establishment of the group occurred in 1999; 1.2) Implementation stage, which indicated that, after discussions, there were the ideas to begin the gathering within the community and begin
to produce the products for sale; and 1.3) Expansion stage of the group found that mangosteen peel liquid soaps were sold and bought retail and distributed. 2) The problem conditions
of the production of mangosteen peel liquid soap of the Ban Kiriwong Herbal House Group,
Lan Saka District, Nakhon Si Thammarat Province indicated as follows: 2.1) Problems in the production of mangosteen peel liquid soap; 2.2) Problems with packaging of mangosteen peel liquid soap; 2.3) Marketing problems of Ban Kiriwong Herbal House Group; and 2.4) Management problems of Ban Kiriwong Herbal House Group. and 3) Group management under the Philosophy of Sufficiency Economy indicated as follows: 3.1) Moderation; 3.2) Reasonableness; 3.3) Self-immunity;
3.4) Knowledgeableness; and 3.5) Morality.