GUIDELINES FOR DEVELOPING DOVE CAGE PRODUCTS TO PROMOTE THE CAREERS OF THE BAN NAI THUNG COMMUNITY, VILLAGE NO. 9, THA SALA SUB-DISTRICT, THA SALA DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

          This article aims to 1) Study the wisdom of making dove cage products to promote careers, 2) Study problems and obstacles in making dove cage products to promote careers, and 3) Study guidelines for developing dove cage products to promote careers in the Ban Nai Tung community, Village No. 9, Tha Sala Sub-district, Tha Sala District, Nakhon Si Thammarat Province. The research is qualitative research, using tools such as in-depth interviews and focus groups. The sample was derived from purposive sampling; key informants included five main informants and two secondary informants. The results of the research found that 1) The study of
the wisdom of making dove cage products to promote careers indicate the following steps:
1.1) Preparing materials and equipment, 1.2) Designing a dove cage pattern, 1.3) The process of making dove cages, and 1.4) Decorating and storing the dove cages. 2) Problems and obstacles in making dove cage products to promote careers include the following problems:
2.1) Production problem conditions indicate that, at present, the next generation is more interested in technology than in local wisdom, 2.2) Condition of material problems indicate materials used to make dove cages are hard to find nowadays, and 2.3) Market problem conditions indicate that persons who make dove cages lack of knowledge about the steps in shipping dove cages for sale. and 3) Guidelines for developing dove cage products to promote careers indicate the following guidelines: 3.1) Guidelines for promoting production indicate that local wisdom in making dove cages should be passed on to future generations; 3.2) Guidelines for promoting materials indicate that there should be encouragement to join together with groups of people who make dove cages; and 3.3) Guidelines for promoting the marketing of dove cage making indicate that there should be training to provide knowledge about sending out bird cages for sale in both domestic and international marketing channels.