GUIDELINES FOR DEVELOPING THE PRODUCTS OF YELLOW CURRY PASTE OF SOUTHERN STIR-FRIED CURRY OF A COMMUNITY ENTERPRISE GROUP FOR PROMOTING OCCUPATIONS IN SAM TAMBON COMMUNITY, VILLAGE NO. 4, SAM TAMBON SUB-DISTRICT, CHULABHORN DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

The objectives of this research study aimed to: 1) Study the local wisdom of making yellow curry paste products in the community; 2) Study problems and obstacles in making yellow curry paste products in the community, and 3) Study guidelines for developing yellow curry paste products in the community. Key informants were purposively selected, which included yellow curry paste manufacturers, a group of retail buyers, and government officials, totaling 24 people. Research tools were interviews and participatory observation. The results of the research found that 1) The local wisdom of making yellow curry paste of southern stir-fried curry products in the community included the following steps, including step 1, which implies cleaning the raw materials, then putting them to dry in the sun, after that, bringing all the raw materials to be weighed according to the recipe to prepare for grinding; step 2, which implies weighing the raw materials according to the recipe, then grind the raw materials and then put them aside to cool down; step 3, which implies packing the products in jars or bags as the customer requested. In this regard, the selection of raw materials for making yellow curry paste of southern stir-fried curry of a community enterprise group in Sam Tambon Community always prioritizes raw materials that come from the community. Also, there would be some raw materials that the community cannot grow on its own. Therefore, they ordered those raw materials from the central market; 2) Problems and obstacles in making yellow curry paste of southern stir-fried curry products in the community were found that the raw materials used in the production of yellow curry paste depended on the season. When the rainy season entered, main ingredients such as bird's eye chili, pepper, and other raw materials were in short supply due to market demand and produce that did not bear fruit in season. Moreover, the price of raw materials is uncertain. This may cause the price of raw materials to be quite high, and 3) Guidelines for developing yellow curry paste of southern stir-fried curry of a community enterprise group in Sam Tambon Community included budget planning for the group, including safety for consumers provided by the officials in the Sub-district Public Health Department.