THE PROCESS OF BUILDING A LEARNING NETWORK IN THE COMMUNITY: A CASE STUDY OF THE THAI ASIAN HONEY BEEKEEPING LEARNING CENTER AT BAN SAIHONG, VILLAGE NO. 1, KHUAN KROT SUB-DISTRICT, THUNG SONG DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

The objectives of this research article aimed to study the development of the group, study the problem conditions, and study the process of building a learning network in the community with a case study of the Thai Asian honey beekeeping learning center at Ban Sai Hong, Village No. 1, Khuan Krot Sub-district, Thung Song District, Nakhon Si Thammarat Province. The researcher used qualitative research methods by determining the key informants with a total of ten persons. The results of the research found the following details: 1) The development of the Thai Asian honey beekeeping group included the following details: 1.1) Community analysis, 1.2) Steps to perform the practice, movement or gathering to form a group after discussions and agreements, which must plan, regulate and formulate the guidelines for the group's work, and 1.3) Steps of expansion, growth and the expansion of group's activities; 2) Problems of the Thai Asian honey beekeeping group included the following details: 2.1) Production problems, which was found that climate change affected the harvesting of honey and sometimes there was not enough honey in production, 2.2) Problems of packaging indicated that the packaging was limited and discontinuous, 2.3) The group's marketing problems were found to lack sufficient publicity in online media, and 2.4) Problems with group management indicated that in terms of production of the group, some raw materials that might not be available within the community were mixed with honey to be used to make lotions and soaps in order to make the products more effective in use. Currently, in terms of marketing, there are many stores and department stores that sell products, causing the sales of the products to decrease from before, so the group has increased sales channels, whether posting online or at various booths, to increase sales; 3) The process of creating a learning network in the Thai Asian honey beekeeping community indicated the seven steps for creating a learning network.