MANAGEMENT OF THE PROCESS FOR BUILDING THE LEARNING NETWORK IN THE COMMUNITY OF LOCAL WISDOM GROUP PRODUCING BIRD CAGES AT BAN SRA BUA, THA SALA SUB-DISTRICT, THA SALA DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

The objectives of this research article aimed to study the development of the group, the problem conditions of the group, and the process for building the learning network in the community of local wisdom group producing bird cages at Ban Sra Bua, Tha Sala Sub-district, Tha Sala District, Nakhon Si Thammarat Province. This research used the qualitative methodology with data collected from documents, textbooks, and academic journals. Data analysis was conducted using content analysis, analytic induction, and relevant research. The researcher used tools to conduct in-depth interviews with key informants who were experts and experienced in producing bird cages. The researcher used purposive sampling, which sampled the 15 key informants. The results of the research found the following details: 1) The development of the group consisted of four steps: 1.1) The formation stage of the group, 1.2) The process of gathering the group, 1.3) The process of producing products within the local wisdom group producing bird cages at Ban Sra Bua, and 1.4) The process of managing the local wisdom group producing bird cages at Ban Sra Bua; 2) The problem condition of the local wisdom group producing bird cages at Ban Sra Bua indicated the following details: 2.1) Production problems in producing bird cages, 2.2) Problems with packaging, 2.3) Marketing problems, and 2.4) Management problems of the local wisdom group producing bird cages at Ban Sra Bua; 3) The process for building the learning network indicated the following details: 3.1) Connection among willing members of the group from exchanging information or joining activities side by side, 3.2) Managing personnel in the network with independence, and 3.3) Having equality based on respect, trust, and generosity with one voice, which especially included the necessary activities or long-terms activities that conducted by the network.