KHAO KHAO COCONUT: THE PROCESS OF INHERITING KNOWLEDGE ON MAKING COCONUT IN THE HOUSEHOLD. A CASE STUDY OF THE YAOWAPHA KHAMHAENG FAMILY, BAN KHAO KHAO COMMUNITY, VILLAGE NO. 1, KHAO KHAO SUBDISTRICT, THUNG SONG DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

This study aims to investigate the challenges in inheriting and passing on the knowledge of coconut cassava cultivation within households, using the Yaowapha Khamhaeng family in Ban Khao Khao, Village No. 1, Khao Khao Subdistrict, Thung Song District, Nakhon Si Thammarat Province, as a case study. Using qualitative research methods, the findings revealed several problems in inheriting and passing on coconut cassava cultivation. These include difficulties in adapting to and learning from younger generations due to perceived hard work, uncertain income, and high investment risk. Obstacles in production include a shortage of skilled labor, resulting in lengthy production processes and inefficiency in increasing production volume. Despite coconut cassava's market potential, limited marketing channels restrict sales to the local level. The traditional method of coconut cassava cultivation, primarily learned through family and community training, is difficult for younger generations without prior experience. The process of knowledge transfer within households begins with learning within the family, where children and youth typically engage in basic tasks from a young age. The study also examines the process of community empowerment through learning. Growing cassava requires a systematic learning process, beginning with learning from experienced individuals and through training within the community.