PROBLEMS FROM THE IMPACT OF TOURISM IN THE COMMUNITY, ACASE STUDY OF BAN KIRIWONG COMMUNITY, VILLAGE NO, 5, KAMLON SUBDISTRICT, LANSAKA DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

This study aims to examine the problems arising from the impacts of tourism and the adaptation strategies to these impacts in the community, specifically focusing on Ban Kiriwong, Village No. 5, Kamlon Subdistrict, Lanska District, Nakhon Si Thammarat Province. This qualitative research found that the problems caused by tourism in the Kiriwong community comprise three aspects: Economic, social, and environmental. Economic impacts include increased costs for fruit farming due to forced labor and instability in income from tourism-related businesses such as accommodation and restaurants. Community organizations face challenges in their livelihoods. Social and cultural impacts include increased conflicts of interest due to price undercutting and heightened business competition, alterations to community lifestyles, loss of traditional culture, and adaptation of traditional practices to modern times. Environmental impacts include increased waste and construction. Adaptations to the impacts of tourism in the Kiriwong community include three aspects: Physical well-being, involving adjustments to work hours and the establishment of community rules to promote harmonious coexistence between tourists and residents; and Self-concept, involving adjustments to community tourism promotion strategies, including increased use of social media and a focus on developing tourism that preserves the community's unique identity. In terms of interdependence, it was found that there is interdependence among family members through their participation in family businesses, and there is also increased interdependence among community members through their participation in community activities.