BUILDING PEOPLE’S NETWORK TO PROMOTE HONEST VALUES BASED ON GOOD GOVERNANCE IN NAKHON RATCHASIMA PROVINCE

Abstract

This article aims to 1. Study the establishment of a public network to promote honest values ​​based on good governance in Nakhon Ratchasima Province. 2. Study the factors affecting the establishment of a public network to promote honest values ​​based on good governance in Nakhon Ratchasima Province. 3. To propose a guideline for the development of the establishment of a public network to promote honest values ​​based on good governance in Nakhon Ratchasima Province. The research is a mixed-methods method, consisting of quantitative research using a questionnaire as a tool to collect data from a sample group of 399 people aged 18 years and over who are eligible to vote in Nakhon Ratchasima Municipality. Data were analyzed using descriptive statistics and stepwise multiple regression. Qualitative research used in-depth interviews with 18 key informants. Data were analyzed using descriptive content analysis.

The research results found that: 1. Building a public network to promote honest values ​​according to the principles of good governance in Nakhon Ratchasima Province. In terms of knowledge, building a public network to promote good governance must be continuous and systematic. In terms of behavior, the goal of this operation is to change people's behavior to see tangible results. In terms of emotions and feelings, it is predicted that Nakhon Ratchasima Province will lay a solid foundation for good governance to support a quality society and improve people's quality of life. 2. Influential factors include economic environment, social environment, and cultural environment, which can jointly predict honest values ​​in Nakhon Ratchasima Province by 40.6 percent at a statistical significance level of 0.01. Good governance can jointly predict honest values ​​in Nakhon Ratchasima Province by 75.3 percent at a statistical significance level of 0.01. 3. The principle of participation helps create a strong network, while the principles of morality, responsibility, and transparency promote trust, reduce corruption, and increase work efficiency. Adherence to the rule of law makes management correct and fair, while the principle of value for money emphasizes the efficient use of resources for sustainability.