MANAGING THE LANDSCAPE OF THE LAO WIANG COMMUNITY TO BECOME A CULTURAL TOURIST DESTINATION NAKHON NAYOK PROVINCE

Abstract

This research aims to 1. Study the level of community landscape management in Lao Wiang 2. Study the relationship between the PDCA management principle and community landscape management in Lao Wiang 3. Present the guidelines for community landscape management in Lao Wiang. The research methodology is mixed: quantitative research using a questionnaire to collect data from a sample of 395 people. The data were analyzed by finding the frequency, percentage, mean, and standard deviation. The hypothesis was tested using Pearson's correlation coefficient. The research results are as follows: 1. The overall level of community landscape management in Lao Wiang is at a high level. 2. The result of the analysis of the relationship between the PDCA management principle and community landscape management in Lao Wiang is at a very high level (r) = 0.951**. Therefore, the research hypothesis is accepted. 3. The guidelines for community landscape management in Lao Wiang found that PDCA integration helps community landscape management in Lao Wiang to have a clear structure and can be continuously developed, namely:

1) Infrastructure that is conducive to tourism, such as managing the area to be suitable for relaxation Promote the development of accommodations that are in line with local culture 2) Community participation, including setting up groups to welcome tourists, training locals on tourist services, cleanliness standards 3) Public relations promotion, including creating attractive public relations media, organizing public relations activities, and holding exhibitions in major cities to invite tourists 4) Networking, including cooperation with various agencies such as government agencies, NGOs, or educational institutions 5) Communication and marketing development, including developing foreign language media to accommodate foreign tourists, using proactive marketing approaches, such as promoting through online influencers or doing tourism promotions.