THE VALUE OF GIVING GIFTS IN THAI SOCIETY

Abstract

These values ​​have been passed down for a long time in Thai society. It is considered a good thing, something that has been passed on and practised. However, the values ​​in each area are different. Urban culture is obsessed with luxury. It is more popular to admire the object. But if it is a rural value, it will be in the form of kindness without expecting anything in return. Values ​​are instilled in families, schools, educational institutions, religion, media, society, or public and private organizations. Therefore, values ​​are different. At present, our Thai society has strange values ​​in the matter that are most clearly seen in the giving of gifts. Most of them are given with the hope of benefit.