Are Perceived Quality and Destination Image Important for Revisiting Intentions?
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Abstract
Cultural and religious tourism represents a form of special interest tourism, wherein individuals are drawn to destinations and objects due to their connection to beliefs and the desire to visit the graves of ancestors or renowned religious figures. Typically, teenagers or individuals belonging to Generation Z exhibit minimal interest in cultural and religious tourism, unless prompted by educational obligations such as school assignments or research endeavors. Nevertheless, their involvement can contribute to repeat visits. However, the safety standards of traditional transportation methods, such as sampans or boats, used to access cultural and religious tourism destinations on Penyengat Island remain questionable. This study aims to ascertain and analyze the influence of perceived quality and destination image on revisiting intentions to these destinations. This study employs a quantitative approach using a survey method and adopts a purposive sampling technique. The research sample comprises 200 respondents, specifically tourists who have visited cultural and religious tourism destinations on the island (Penyengat Island). Data analysis is conducted using SPSS software tools. The findings reveal that both Perceived Quality and Cognitive Destination Image significantly influence revisiting intentions to cultural and religious tourism destinations on Penyengat Island. However, Affective Destination Image does not have a significant influence on these destinations and objects. The novelty in this study highlights the existence of cognitive and affective indicators, indicating that the insignificant influence of affective factors on destination image and repeat visits may be attributed to other contributing factors.
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