The Impact of Sharing Da Tang All Day Mall Travel Experience on the Behavioral Intentions of Potential Users
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Abstract
This study takes the tourism experience sharing on TikTok platform as the background, take Da Tang All Day Mall as an example, and deeply discusses the impact of tourism experience sharing on the behavior intention of potential users. We collected and analyzed the positive influence of factors such as behavioral attitude, subjective norms, perception and behavioral control, interest and word of mouth communication by collecting and analyzing the data. The results show that these factors play an important role in the process of tourism experience sharing and have an important significance for increasing the participation of potential users and promoting the development of tourism. The research in this paper provides useful practical suggestions for tourism enterprises and social media platforms, and points out the shortcomings in the research and future research directions. Here, we express our gratitude to all participants participating in this study and look forward to future research to further deepen and expand the results of this study and provide theoretical support and practical guidance for the sustainable development of tourism.
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