Comparative Analysis of Consumer Purchase Intentions for Battery Electric Vehicles in Shenzhen and Yangjiang City, China
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Abstract
This study examines consumer preferences for Battery Electric Vehicles (BEVs) within Shenzhen, a globally recognized mega-city, and Yangjiang, a medium-sized city in China. The research is motivated by increasing global environmental concerns and the urgent need for sustainable transportation solutions. It aims to reveal the factors driving differences in BEVs purchase intentions among consumers in these contrasting urban contexts, considering technological advancements, environmental consciousness, economic considerations, and policy incentives. Adopting a comparative analysis approach, the study is grounded in the Theory of Reasoned Action (TRA) and the Theory of Planned Behavior (TPB). Quantitative data were collected through surveys conducted among residents of both cities, providing insights into consumer attitudes and intentions towards BEVs. The results demonstrate significant variations in BEVs adoption intentions between consumers in Shenzhen and Yangjiang, underscoring the complex nature of China's BEVs market. These variations suggest that bespoke strategies are essential for promoting BEVs adoption across different urban settings. The study offers valuable insights for policymakers, automotive manufacturers, and environmental advocates, highlighting the need for tailored approaches to enhance sustainable urban mobility. Conclusively, this research contributes to the understanding of sustainable transportation and consumer behavior, advocating for strategic differentiation in marketing and policy-making to address the diverse needs of urban populations. It emphasizes the critical role of environmental concerns, technological progress, and urban specificity in fostering BEVs adoption, contributing to efforts against climate change and enhancing urban sustainability.
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